June 22, 2010 (FinancialWire) — LodgeNet Interactive Corp. (NASDAQ: LNET), a provider of media and connectivity solutions to the hospitality industry, said that it has licensed its broadband local area network technology to Panasonic for integration into new LRU20 series high-definition television displays that the Japanese electronics giant is designing for the hospitality market.

The agreement licenses Panasonic to embed LodgeNet's patented b-LAN technology into their televisions, enabling the delivery of interactive content and functionality such as centralized channel management, video on demand content and interactive guest services.

LodgeNet's b-LAN technology is a communications solution enabling TVs to be centrally managed as networked devices rather than unconnected stand-alone units.

The technology allows hotels and providers to manage TV configuration without a visit to each room and can enable a variety of other applications requiring communication with the TV set.

South Dakota-based LodgeNet Interactive is the provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves around 1.9 million hotel rooms worldwide in addition to healthcare facilities throughout the United States.  

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