Print Media: Harlequin Inks Russia Licensing Deal
June 15, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Torstar Corp.’s (OTC: TORSF) Harlequin Enterprises Ltd. unit, a romance book publisher, said it has has a new licensing deal in Russia with ZAO (Izdatelstvo Centrepolygraph), a publishing house.
Donna Hayes, publisher and CEO of Harlequin Enterprises, said, "We are thrilled to be working with Centrepolygraph in Russia."
She added that Russian readers are, “…enthusiastic Harlequin readers…”
Under the deal, Centrepolygraph will publish novels b in both hardcover and paperback, as well as series romance in the mass-market paperback format. Centrepolygraph plans to release more than 170 titles in their first year, most under the Harlequin logo and trademark, and has worldwide rights to publish Harlequin titles in the Russian language.
The company has been busy growing its international footprint. In 2008, Harlequin launched an office in Mumbai, India, to print and distribute books locally. In the first half of 2010, the firm has already opened an office in Turkey and acquired full ownership of its German operation.
In the past 18 months, Harlequin has also signed new licensing deals in Malaysia, Vietnam, the Philippines and Thailand. Harlequin currently has licensees in 15 countries.
Canada-based Harlequin Enterprises publishes series romances and other books for women, with titles issued worldwide in 32 languages and sold in 115 international markets.
Russia-based ZAO is a private publishing house in Russia. It was established in 1991 and currently offers readers a range of titles, including novels of known classic and contemporary novels.
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