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Demand For Mobile Games Continues to Grow

Jun 14, 2010 (PRN): Global mobile media company, BuzzCity, delivered more than 2.1 million games to 3.4 million unique users across the world through its free mobile gaming portal Djuzz during May. This is an increase of 75% in downloads and an 87% increase in unique visitors to the portal. The growth in traffic was supported by more than 130 partners who signed up to the Djuzz Catalogue to create their own branded games portal utilising content available on Djuzz.

The portal currently offers over 5,000 games, spread across 29 categories and created by 60 mobile games developers. The portal received a seventy five percent increase in downloads for the month and as the content is available on a variety of platforms including Java, Symbian and Android, it is accessible to those with new-generation smartphones as well as traditional feature phones.

BuzzCity CEO, KF Lai, said, “The Djuzz Catalogue has allowed us to provide consumers with more channels through which to access free gaming content. The growth in interest reflects high demand across different market segments represented by our catalogue partners. We believe we have barely even scratched the surface of the free mobile gaming market and the opportunities ahead for our partners and advertisers are significant.”

The top 10 games downloaded worldwide during May accounted for 22% of the total downloads and included:

The Djuzz metrics for May also demonstrated the continued popularity of games loosely based on action characters from TV, movie or popular literature. Among the top downloaded games, "Ben 10: Battle for the Omnitrix" is based on the Ben 10 TV series and movies. "Dragon and Dracula” is based on Bram Stoker’s character, “Dracula”.

India was the most active during May with 877,238 downloads, followed by Indonesia (156,131), South Africa (142,668), the United States (118,367) and Malaysia (82,500).

To view the full report, please visit the BuzzCity website at:

http://www.buzzcity.com/l/djuzz/Djuzz-Mobile-Gaming-Metrics-May10.pdf

About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.

Additional information can be found at http://www.buzzcity.com.

About the Djuzz Mobile Gaming Metrics

Djuzz is a free mobile games portal aimed at offering a rich variety of entertainment to the mobile user. It is designed to deliver games typically built on Java, Symbian, Windows Mobile, Android, Flash and BlackBerry to all feature phones and phone brands. The portal recognizes and delivers games for more than 1,000 mobile handsets. Djuzz enjoys the distribution strength of BuzzCity's portfolio of mobile services and in turn offers our partners diversified distribution.

The monthly metrics track the usage of Djuzz through the download of games from the portal. This monthly summary provides insight into consumer appetite for mobile games through the listing of various performance metrics and assists developers in identifying trends and developments in user demand. Besides global trends, this report also presents country snapshots for key markets. [Wired by: PressReleaseNetwork.com]

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