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On The Radar: Bark Group

June 8, 2010 (FinancialWire) (Investrend Information Syndicate) — Bark Group, Inc. (OTCBB: BKPG) operates as a commercial communication services company in Europe. The company, through its subsidiaries, provides media advertising and marketing consulting services. Its services include strategic counseling, research and analysis, creative development of advertising campaigns, co-ordination and production of advertising campaigns, media strategy and counseling, price negotiations for media costs, and coordination of campaign execution. The company’s clients primarily include financial institutions, banks, consumer products and luxury goods companies. The company was founded in 2002 and is headquartered in Copenhagen, Denmark.

In terms of general stock performance, BKPG’s 52-week high per-share price of $0.074 was reached on January 14, 2010, and the stock’s 52-week low of $0.05 was reached on May 26, 2010. BKPG shares closed yesterday at $0.01.  In the last fifty trading sessions BKPG stock has fluxuated between $0.01 and $0.02 per share.

In terms of liquidity, BKPG stock’s 3-month average daily trading volume is 209,098 shares. In the last fifty trading sessions, average daily trading volume was 201,360 shares with an average daily closing price of $0.01 per share ($2,657.95 cash value).  In the last ten trading sessions, average daily volume has been 336,700 shares at $0.01 per share ($4,444.44 cash value).

In a May 20, 2010, press release, subsequent to the company’s 10-Q filing of May 20, 2010, Bark Group discussed its first quarter financial results and second quarter highlights:

Effective March 31, 2010, the Bark Group completed the acquisition of 51% interest in Anaconda.TV GmbH, a leading international television format and production company incorporated in Munich, Germany. Matthias Lange, a founder of Anaconda.TV, continues to hold the remaining 49% interest in Anaconda.  Anaconda produces TV formats for a number of TV stations in Germany and Europe, such as RTL, ZDF, as well as TV channels in the US, and specializes also in clips show as well as fiction and factual programs as well as the content for internet commercials. Anaconda's staff consists of seven people and a number of freelancers depending on the scale of production. Since approximately 70% of Europe has broadband Internet coverage, Bark Group plans to use Anaconda's capabilities for live production for their digital platform on the Internet as well as the production of commercials and product placement for television.

Bark Group's revenues increased to $1,364,000 during the three months ended March 31, 2010, compared to $1,243,000 during the three months ended March 31, 2009, representing an increase of $121,000 (or 10%). The increased revenue arises from projects for new customers.  However, cost of revenues rose to $1,052,000 for the three months ended March 31, 2010 compared to $878,000 for the three months ended March 31, 2009, an increase of $174,000, (or 20%). The increased costs related to a change in management's allocation of salary expenses to cost of revenues and the reinstitution of salary cuts which were effective in 2009.

Net loss declined substantially to $302,000 for the three months ended March 31, 2010, compared to a net loss of $530,000 for the three months ended March 31, 2009, representing a decrease of $228,000. The main reason for the decrease was lower selling, general and administrative expenses. Those expenses declined to $448,000 for the three months ended March 31, 2010, compared to $743,000 for the three months ended March 31, 2009, representing a decrease of $295,000.

In addition, the Company reduced its working capital deficit from $5,809,000 at December 31, 2009 to $5,366,000 at March 31, 2010, a decrease of $443,000. The decrease was due mainly to the debt forgiveness $223,000 from related parties and from increased receivables from customers.

On April 13, 2010, Bark Group announced it had engaged National Securities Corporation, an international full-service brokerage house headquartered in New York City, with the objective of securing additional financing for the company's strategy of building, through acquisition, a string of profitable media houses in the U.S. and Europe in the near future. Bark Group 's strategy moving forward is to increase the size of its business through the acquisition of additional businesses in the industry, with the overall objective of increasing revenue and profits. It intends to finance these acquisitions with proceeds from the issuance of additional equity or debt. In 2010, it plans to pursue an equity financing in the amount $8 million.

On May 4, 2010, Bark Group announced the completion of the acquisition of Tre Kronor Media AB, a Swedish media company recently named "Agency of the Year in Sweden." Tre Kronor is expected to have a large growth potential due to its numerous international and national clients such as Universal Music, bwin, F secure and Ticnet, Rusta, Bubbleroom, Bonnier Gaming, Bringwell, among others. In its three years of existence it has grown to become a million-dollar media buying business, hitting revenues of more than US$15 million in 2009.

Bent Helvang, Chairman of Bark Group, said, "We are pleased with our achievements in the First Quarter of 2010 and beyond, especially in light of the difficult market circumstances. We are extremely confident that our business model integrating advertising and media to create performance-based results is the wave of the future. Our two latest acquisitions, plus several key partnerships, have already given us a unique operating base, a highly talented staff, and substantial growth in customers and revenue. We have also retained a prestigious U.S. banking and financial firm to help us secure our financial base going forward. We believe we are well positioned for growth in the coming year."

Source for company description: Bark Group, Inc.

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