Cook book publishing offers a new Facebook generation appeal with 'SORTED: a rookie's guide to crackin' cooking' which combines print publishing, YouTube, Facebook and its own website to create '360 degree publishing' aimed at young, novice cooks.

PRESS DISPENSARY - Tuesday, Jun 01, 2010 - The Facebook generation is changing the nature of book publishing, not least in the world of cookery. Straying from time-honoured publishing norms to blend print with Facebook, YouTube and the ethos of social networking, a bunch of young twenty-somethings, collectively known as the SORTED Crew, is launching 'SORTED: a rookie's guide to crackin' cooking' - the second in the SORTED series of books aimed at young, novice cooks ... and a prime example of what the crew is calling 360 degree publishing.

SORTED is about real life, real people and real food. It offers down to earth, peer-to-peer content that aims to get young people into the kitchen with their mates, knocking up plenty of simple, cheap and tasty grub, washed down with loads of laughs. SORTED makes cooking accessible to all novice cooks.

Mouth-watering recipes and essential tips are supplemented throughout the book with links to online video recipes and skill demo supplements. Readers are also invited to share their experiences of cooking SORTED recipes through the Facebook group, where friends compare their success and disaster stories and interact with the SORTED Crew. In time, the 360 degree circle is completed as reader interest will drive the themes and content for future books and online support.

Co-author and chef Ben Ebbrell says: "Publishers ignore the explosion of social networking - particularly the soaring popularity of Facebook and YouTube - at their peril. 360 degree publishing moves beyond selling books to a relationship with readers and the embellishments of additional information, entertainment and interaction online."

He continues: "The SORTED books are all about delivering a feast of great recipes and barmy SORTED banter through a powerful combination of publishing, social networking and digital media channels. By mixing the printed word with video and two-way communication, SORTED adds more and more layers to the reader experience."

Check out the SORTED FOOD Channel on YouTube (http://www.YouTube.com/sortedfood ), the SORTED page on Facebook (http://www.facebook.com/sortedfood ) and the SORTED website at http://www.sortedfood.com

'SORTED: a rookie's guide to crackin' cooking' is available from all good bookshops, priced GBP 12, or with 25% off at http://www.sortedfood.com/books.

The first book, 'SORTED: a recipe for student survival', published 2008, is available at the same prices from the same outlets.

Notes for editors

The SORTED journey began as a crazy idea scribbled on the back of a beer matt by Barry Taylor, Ben Ebbrell and a bunch of old school friends. Whilst catching up over a couple of pints when home from university, they conceived the ambitious plan to offer foodie suggestions to thousands of students struggling to cater for themselves.

Ben Ebbrell, 22, is a straight-talking, professionally trained chef on a personal crusade to give rookie cooks the confidence and know-how to have a go in the kitchen. An exciting young talent, he was the winner of a national search for the next celebrity chef on Good Food Channel's Market Kitchen.

Barry Taylor, 23, is an unstoppable creative mind working tirelessly to deliver the SORTED brand in its genuine and authentic way.

Heavily supported by a whole host of their friends, the result is great food delivered with bucket loads of cheeky humour.

Endorsements of the first book include:

"I think it's a great idea what you're doing... get out there and teach the young how to cook."

Ainsley Harriott

"All singing, all dancing YouTube gurus who are intent on transforming our lives."

The Guardian

"Encouraging young people to enjoy and appreciate food is a personal passion. I am delighted to support this book, it is full of great recipes for students to start their culinary adventure."

Raymond Blanc

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