May 7, 2010 (FinancialWire) — Yongye International, Inc. (NASDAQ: YONG), a Chinese maker of brand plant and animal nutrient products, said that the number of independently-owned, Yongye branded stores selling the company's Shengmingsu products increased 52% over the first three months of 2010, to around 13,880 stores from 9,110 stores as of December 31, 2009.

According to Yongye, the branded store network enables the company to rapidly penetrate rural Chinese markets and further promote strong brand awareness and recognition through marketing and education at the village level.

The independently owned stores agree to feature and prominently display Yongye's products inside their stores as well as in storefront messaging visible from the street, according to the company.

Yongye said it plans to continue to rapidly accelerate its expansion into new provinces throughout 2010, making it a national brand. The company said it also plans to continue to increase the number of branded stores in existing markets by expanding its market penetration for its Shengmingsu products. Overall, the company anticipates having more than 20,000 independent stores in its distribution network by the end of 2010.

China-based Yongye International is a Chinese organic nutritional company with its production facilities located in Hohhot, Inner Mongolia, China. Yongye markets two lines of organic nutrient products: a liquid nutrient product, which is sprayed on plants and a powder nutrient product, which is added to animal feed.

Both products are sold under the brand name "Shengmingsu," which means "life essential" in Chinese.

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