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Communications & Media: Med Gen Teams With Cablevision

April 28, 2010 (FinancialWire) — Med Gen Inc. (OTC: MDIN) said that its wholly owned subsidiary, NorthStar Business and Property Brokers, Inc., has signed an agreement with Cablevision (NYSE: CVC) that will allow the firm to leverage the client base of the cable company.

Med Gen said that the deal will ultimately serve to increase NorthStar's database as well as potential listings.

Cablevision is the nation's single largest cable provider servicing more than five million households and businesses and has created several networks to match service providers with customers.

One of NorthStar's strategies is to leverage the tremendous client bases of telecommunication companies to target businesses for sale or those interested in expansion. By having access to such a large customer base, the company said it will add millions of dollars in potential commissions to its listings.

New York-based Med Gen went public in 1997 and distributed health related products. The company said that business wound down in 2008 but was recently revived earlier this year through its wholly owned subsidiary, NorthStar Business and Property Brokers, Inc., a private company engaged primarily in business brokering.

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