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Pacific Rim In-Focus: IMAX Expands Presence In Japan

April 23, 2010 (FinancialWire) — IMAX Corp. (NASDAQ: IMAX) (TSX: IMX) and Tokyu Recreation, the owner of 109 Cinemas, announced a new joint venture agreement to install five digital IMAX theatre systems in Japan.

The agreement builds on the success of IMAX's current joint venture partnership with the exhibitor, which includes four IMAX theatres that were installed in 2009. Those existing IMAX screens have posted consistently strong box office performance with Hollywood IMAX releases, including Twentieth Century Fox's Avatar.

The three other Tokyu IMAX screens in Nagoya, Minoh and Shobu have shown significant improvements on their national rankings since their IMAX systems were installed. Disney's Alice in Wonderland opened on Saturday in Japan, setting a new Japanese IMAX box office record, with the four Tokyu IMAX screens generating a total of $335,882 in only two days.

Under the terms of the new deal, five new IMAX systems are scheduled to be installed in 109 Cinemas locations by June 2012, with the first two expected to be installed in November 2010 in the greater Tokyo area. The deal brings the total number of IMAX commercial multiplex theatres in Japan to nine, up from the four that are currently open. IMAX believes that its presence in Japan could grow significantly larger over time.

Tokyu Recreation Co., Ltd. belongs to the Tokyu Group which is one of the biggest enterprise groups in Japan.

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