April 5, 2010 (FinancialWire) — Destination Maternity Corp. (NSADAQ: DEST), a maternity apparel retailer, said that its Indian partner, Mahindra Retail, has opened two Motherhood Maternity shop-in-shops in India.

The Motherhood shops were opened at the Mantri Mall in Bangalore, India and the Korum Mall in Thane, India. Motherhood Maternity shop-in-shops are found in Mom & Me stores which are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity's franchisee in India.

Including these two new locations, there are now a total of eleven Motherhood shop-in-shops in Mom & Me stores in India.

Mom & Me stores offer an range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more.  

Under a multi-year franchise agreement, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the company's Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands in India.

Mahindra Retail is part of the Mahindra Group. The Mahindra Group is one of India's leading federation of companies with operations in several sectors of the Indian economy.

Pennsylvania-based Destination Maternity operates operates 1,689 retail locations, including 711 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity in the United States and Canada, as of February 28, 2010.

Inida-based Mahindra Retail is an extension of the Mahindra Group's trading foray in the domestic India market. Apart from distributing toys, games and wellness products under licenses from various international brands like Mattel and NUK, it has now entered into a new venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

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