Mar 31, 2010 (PRN): In an unprecedented achievement Melody Aflam was honored 2 Grand Prix at the Dubai Lynx Awards 2010; the 1st Prize was the TV/Cinema Grand Prix for the advertising Campaign ‘Arabic Films – The Mother of all Foreign Films’ campaign & the 2nd Grand Prix was in the TV/Cinema Craft Category which rewards excellence of craft Technique over and above the creative idea of the work; this category includes best use of animation, special effects, computer animation, best use of film direction and cinematography and best use in Music.

The ceremony was organized and presented by the same group behind the Cannes Lions International Advertising Festival, the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. The Dubai Lynx Awards has been designed to reward genuine creative excellence in the Middle East and North Africa.

The winning work was judged over the last week by 21 top international creative’s and media experts from 10 countries in Dubai, can be viewed at www.dubailynx.com/winners/2010/. The jury awarded a total of 156 Dubai Lynx trophies; of which Melody Aflam campaign won 2 Grand Prix.

About Melody Aflam:

Launched 2006 & is rated one of the top Arabic movie channels in the MENA Region; airing an exciting mix of modern & classic Arabic Feature Films, guaranteed to entertain the whole family. Melody Aflam is owned by Melody Film Limited a subsidiary of Melody Entertainment Limited which owns & manages a number of Satellite channels; Melody Hits, Melody Arabia, Melody Tunes & Melody Drama in addition to several Radio stations “Melody FM” in Beirut, Jordan & Syria, a Movie Production Company, a Music Production Company, an Artist Management Company as well as an event organizing Company “Propaganda Arabia” and a Media Booking Agency “Propaganda Media”. www.melodyaflam.com - www.melodyholding.com

About Dubai Lynx 2010: Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 3rd Dubai International Advertising Festival bought a series of high profile seminars, workshops, exhibitions and screenings to the region, providing creative inspiration, learning and networking opportunities to the advertising and allied industries. The Lynx awards, which are part of the Festival, honored creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Sales Promotion, Media, Interactive, Craft and Integrated advertising. High-profile international jurors awarded the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

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