March 30, 2010 (FinancialWire) — CKX, Inc. (NASDAQ: CKXE) confirmed on March 29 that it is engaged in discussions regarding a possible transaction involving the sale of the company. The company said it reported the news in response to market rumors,.

The company said that it does not expect to make any additional statements or provide any further information regarding the status of any discussions or any possible transaction unless a definitive agreement is entered into or adopted.

New York-based CKX is engaged in the ownership, development and commercial utilization of entertainment content.

To date, the company has focused on acquiring globally recognized entertainment content and related assets, including the rights to the name, image and likeness of Elvis Presley, the operations of Graceland, the rights to the name, image and likeness of Muhammad Ali and proprietary rights to the IDOLS television brand, including the American Idol series in the United States and local adaptations of the IDOLS television show format which, collectively, air in more than 100 countries.

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