March 24, 2010 (FinancialWire) — China Green Agriculture, Inc. (NYSE: CGA), a producer and distributor of humic acid based compound fertilizer, said it has opened 16 directly-owned retail stores and selected 308 stores as "China Green Agriculture Authorized Retailer" of its Jinong branded HA compound fertilizer products.

The company said it has successfully carried out two targeted marketing programs n an effort to reach its goal of full production capacity utilization of 55,000 tons during the next three years while further expanding brand awareness of its Jinong products.

Since its launch of the pilot program in January 2010, the company selected optimal locations for 16 directly-owned stores with each store having an assigned territory and not competing with any of the company's existing 540 distributors.

China Green also said it has worked closely with its existing distributors and entered into agreements with 308 retail stores over the last three months, which allows for prominent displays of "China Green Agriculture Authorized Retailer" on exhibits, well-positioned standardized shelf and product displays in the retail shops supported by educational materials on proper product use, and the placement of branded commercial ads on delivery trucks in addition to billboard ads which target farmers with the product logo and tagline.

China-based China Green Agriculture currently offers 141 different HA-based compound fertilizers, which are distributed via 540 individual distributors covering 21 provinces, four autonomous regions and three municipal cities in China.

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