March 21, 2010 (FinancialWire) — Paid, Inc. (OTCBB: PAYD) has named Christopher Culross as the company’s chief financial officer to replace Cofounder Richard Rotman in the CFO role. Rotman will retain his role as chief operating officer and will play a larger role in business development.

Culross most recently served as chief financial officer at G. V. Moore Lumber Co., Inc., a lumber company in Ayer, Massachusetts. Prior to that, Culross’ previous positions included: corporate controller at ClearStory Systems, a software technology company and CFO and COO for Center for Living and Working, a $non-profit services agency.

He was also director of budgeting and planning for ACT Manufacturing, a multinational contract manufacturer.

Massachusetts-based Paid offers online, mobile, social media and traditional marketing campaigns, as well as video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs.

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