March 19, 2010 (FinancialWire) — Bookseller Barnes & Noble, Inc. (NYSE: BKS) has named William Lynch as its chief executive officer. Lynch succeeds Steve Riggio, who the company said will remain vice chairman and be actively involved in the company.

The company also promoted chief operating officer Mitchell Klipper to CEO of the company’s retail group, which encompasses the Barnes & Noble retail business and the Barnes & Noble College Booksellers business.

Lynch joined Barnes & Noble in February 2009 as president of the company’s core e-commerce business, Barnes & Noble.com. He came to Barnes & Noble from HSNi, where he was EVP of marketing and general manager of HSN.com. From 2004 to 2008, he was CEO of gifts.com, an IAC subsidiary he co-founded.

New York-based Barnes & Noble operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly four million students and over 250,000 faculty members at colleges and universities across the United States.

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