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Ogilvy & Mather Wins IKEA Account

March 17, 2010 (FinancialWire) — Swedish home furnishings retailer IKEA said it has awarded its integrated communications account to WPP Group’s (NASDAQ: WPPGY) Ogilvy & Mather unit and *S,C,P,F, Ogilvy & Mather’s Hispanic agency partner.

The other finalists were Berlin Cameron United, Euro RSCG and The Kaplan Thaler Group. All of the agencies are located in New York. Pile and Co., a Boston-based management consulting firm, managed the review process.

IKEA has more than 300 IKEA stores in 38 countries, including 37 in the U.S.

New York-based Ogilvy & Mather North America has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada.

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