March 2, 2010 (FinancialWire) — Japanese electronics firm Panasonic Corp. (NYSE: PC) has tapped Joseph M. Taylor, the chief operating officer of Panasonic Corp. of North America, to take on the role of chairman and CEO of Panasonic Corp. of North America as of April 1.

Taylor will succeed current chairman and CEO, Yoshi Yamada, who will move to Japan to head parent company Panasonic Corp.’s global industrial sales business. Yamada has also been promoted to managing executive officer of the parent company.

Taylor is a 26-year Panasonic veteran, who has served as Panasonic Corp. of North America’s COO since 2007. He has led many of the company’s strategic business efforts, including creating a B2B enterprise solutions group and launching and coordinating companywide Full HD 3D TV product and promotion initiatives.

Prior to becoming COO, Taylor was president of Panasonic Industrial Co., a division company that supplies industrial components and electronic devices to U.S. manufacturers and assemblers.

New Jersey-based Panasonic Corp. of North America provides a line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.

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