February 10, 2010 (FinancialWire) — Rovi Corp. (NASDAQ: ROVI) said that Samsung will use Rovi’s media recognition technologies to facilitate finding and purchasing content in its PC Applications worldwide. Samsung has signed an agreement with Rovi for the use of both its music metadata and LASSO media recognition solutions.

The amount of content, including popular and specialized music, available digitally is on the constant up rise making it harder for consumers to find and purchase the content that they want. Samsung has selected Rovi’s rich descriptive music metadata to help consumers easily find more content on Samsung Music Shop, upgrading the consumer experience.

Samsung has also chosen Rovi’s LASSO media recognition solution for Samsung PC Applications provided with Samsung-branded mobile phones. By deploying LASSO in its PC Applications, Samsung is able to develop customizable and localized products that can identify media collections and deliver descriptive music data from Rovi’s current AMG editorial database of more than 1.8 million pop and classical music albums and 16 million tracks.

Rovi’s music data is enhanced by extensive relational links that enable deep discovery and navigation, providing a personalized music experience. Its LASSO solution seamlessly integrates advanced identification tools with access to Rovi’s entertainment database.

Rovi Corp. is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations.

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