PacNet Services, payment processing company that offers international payment processing services to internet retailers, publishers, direct mailers, and more, is scheduled for two speaking engagements at the upcoming Technology for Marketing & Advertising

PRESS DISPENSARY - Wednesday, Feb 03, 2010 - Shannon, Ireland - PacNet Services, a full-service payment processing company that offers international payment processing services to internet retailers, publishers, direct mailers, and more, has accepted two separate speaking engagements at the upcoming Technology for Marketing & Advertising show in London, 23 and 24 February. The seminars will offer attendees of the TFM&A an opportunity to access PacNet's specialised knowledge of international payments as they relate to both direct marketing and e-commerce.

In the direct marketing realm, Rachel Cronin, Business Development Manager at PacNet Europe, will deliver a presentation entitled '7 international payment strategies of highly successful direct marketers'. The audience will have an opportunity to learn how successful international marketers have saved money on localisation, increased response rates, achieved higher margins and more. Scheduled for Tuesday, 23 February, 2010 at 11:30 am in the DM Solutions Theatre, the seminar session will share Cronin's valuable expertise in both direct mail and international payments.

Day two of the show will offer e-commerce merchants the opportunity to learn '5 ways to improve international revenues through smart consumer payment strategy'. This seminar will be delivered by Brian Weekes, a career banking expert and VP of Business Development for PacNet Services. The talk will offer important insight on how payment strategy can affect your bottom line when marketing at home or abroad, and is scheduled for Wednesday, 24 February at 1:30 pm in the Content Management and E-Commerce Theatre.

Since PacNet serves the international payment processing needs of multi-channel marketers, they are equally at home in the direct response and e-commerce communities. However, PacNet jumped at the opportunity to secure a stand within the TFM&A's newly launched DM Zone. Renée Frappier, Director of Marketing for PacNet, comments "Direct marketing is a very important vertical for PacNet Services. The IDMF used to be an anchor show for PacNet because it attracted mailers from around the world. The TFM&A now has the opportunity to step in and provide a similar forum for mailers near and far. We look forward to catching up with existing clients and value the opportunity to raise awareness of our international payment processing services in both the DM and the e-commerce sectors".

TFM&A is the UK's only integrated marketing event. It delivers the latest industry trends and developments as well as giving delegates access to the leading suppliers of data, CRM, digital and direct mail solutions. Attendees are offered the information and resources they need to create truly integrated marketing & advertising campaigns.

Notes for editors

About PacNet:

PacNet Services is an international payment processing company with representation on six continents. PacNet offers a diverse range of both traditional and electronic payment services for direct mail and e-commerce. Some of the payment facilities offered by PacNet include credit card processing in 130 currencies, direct debit, EFT, ACH, cheque processing and bank transfer collection from the UK, US and around the world. PacNet also initiates outgoing payments by check and EFT for refunds, rebates, commissions and royalties in both major and developing markets around the globe.

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