Ethical fashion retail website, Anita Moore Designs, from designer, actress and entrepreneur Dominique Moore unveils new clothing collection for 2010 at 'Move It' dance exhibition, Olympia, London, on 11-14 March, 2010

PRESS DISPENSARY - Tuesday, Jan 26, 2010 - Anita Moore Designs ( http://www.anitamooredesigns.com), the ethical fashion retail clothing line from designer, actress and entrepreneur Dominique Moore (Dominique Anita Moore), renowned for her roles on CBBC's 'My Almost Famous Family' and 'Hotel Trubble', is unveiling its new clothing collection for 2010. The range will launch at the 'Move It' dance exhibition (http://www.moveitdance.co.uk ) taking place at Olympia, London, on 11-14 March*, stand 106.

Dominique's creations for Anita Moore Designs are worn by celebrities including Katie Price, Peter Andre, Denise van Outen, Rochelle of The Saturdays, High School Musical's- Jemma McKenzie Brown and many more. The designs have appeared on the cover of OK Magazine and in The Observer.

At 'Move It', Dominique will be exhibiting her new dance inspired collection "DANCING- In Pink" which includes specially-designed limited edition garments and accessories for guys, gals and kids - including t-shirts, hoodies, tutus and funky new customized dancewear. The 'Move It' show will take the dance-inspired fashion lines to a wider audience of enthusiasts and professionals who love dance in all its genres. The whole cast of hit children's comedy show 'My Almost Famous Family' will visit the stand on one of the days to sign autographs and for photo opportunities. Additionally, Dominique will debut the new collection in the 'Move It' fashion show which takes place on Thursday 11 March at 4pm for trade visitors only and on Sunday 14 March at 1pm for the general public.

Dominique comments: "Everything I create reflects my personality, the people around me and what's happening in my life at the time. Each range is different and "DANCING- In Pink" is inspired by dance of all styles. Many of my friends are dancers and they always amaze me with the crazy outfits they wear and the shapes they make when they perform. When filming 'My Almost Famous Family, because I play the lead singer of a band, I had to learn a lot of dance routines. It took me back to when I performed on the stage in West end musicals. It was so much fun and was another reason I was determined to launch a dancers' fashion range."

She adds: "Every fashion show I've done has featured spectacular dance numbers. I always use dancers from my old school, the Sylvia Young Theatre School, where I learnt everything I know. I always like to make an impact and bold statements with my designs. Pink is my favourite colour - it brightens up my day... I want everyone to get this feeling when they wear my designs - I want the clothes to brighten up their day. Only a few of the designs are actually pink but I use the words "In Pink" in Braille on the left sleeve of every design."

To show that the clothing line is unisex, the Anita Moore Designs logo depicts a half-woman / half-man put together. The garments are handmade by Dominique or manufactured under Fair Trade using 100% organic combed cotton. They are available to fit a wide range of body types from ages 18 months to 80 years and from XXS to 2XL. All designs feature Braille on the left sleeve. This initiative is supported by the Princes Trust and in conjunction with Action for Blind People, with which Dominique works to help open sports clubs for visually impaired children.

See the Anita Moore Designs range at 'Move It', Olympia, London, from 11-14 March (11 March, trade only). For more information and tickets, visit www.moveitdance.co.uk .

Notes for editors

Dominique Moore is a British actress best known for her current CBBC shows "Hotel Trubble" and "My almost famous family". She was first seen on television in the BBC fly-on-the-wall documentary series, 'Paddington Green' (see http://www.youtube.com/watch?v=OgEE-5X5IZw ). She has also played lead roles in CBBC shows 'The Crust', 'U get Me' and 'The Queen's Nose' and features in sketches on BBC'S 'Little Miss Jocelyn '. Dominique starred in the Disney Channel series, 'Life Bites' and ITV2's 'Footballers Wives Extra Time'. Her voice is best known for singing 'True Colours' on the popular Peugeot 406 commercial. In 2010 Dominique will star in two new CBBC shows as well as start work on another series of "Hotel Trubble". She has featured widely in the press and was named as a positive female role model by 'The Observer'.

Dominique started designing clothes during her training at the Sylvia Young Theatre School, to which she won a scholarship from The Stage newspaper in 1998. Her clothing lines for Anita Moore Designs have been featured on the front cover of magazines and are worn by her celebrity friends worldwide including Katie Price, Peter Andre, Denise van Outen, actress Holliday Grainger, Hollyoaks actress Dominique Jackson, Coronation Street actor Lucien Leon and many more. The garments have also appeared in TV productions BBC'S 'Little Miss Jocelyn' and Disney Channel series, 'Life Bites' In 2007 and 2008, Anita Moore Designs took over the streets of Earls Court with a fashion show extravaganza (see http://www.youtube.com/watch?v=KQi0kLIEFUg ) which was featured on ITV.

* 11 March is for trade customers only: 12-14 March is for the general public

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