January 27, 2010 (FinancialWire) — Compuware Corp. (NASDAQ: CPWR) announced a new offering called Gomez adVantage, the industry’s first solution for optimizing application performance management across the entire application delivery chain from a single, unified dashboard.

Gomez adVantage brings together the industry’s leading web performance and real-user monitoring solutions–Gomez and Vantage–into one integrated offering for organizations that deliver business-critical web and mobile applications, including enterprises, software-as-a-service providers and cloud infrastructure and platform providers.

Building on the Gomez acquisition and the first phase of Vantage/Gomez integration announced in October and November 2009, Gomez adVantage represents the next step in Compuware’s ongoing strategy of bringing together enterprise and Internet application performance. Compuware customers in a variety of industries are already getting value from the integration of Vantage and Gomez.

Gomez adVantage allows organizations to manage application performance starting from the end-user perspective across the Internet and cloud and into the data center. This new solution includes consulting services to ensure rapid adoption and time-to-value, as well as an easy, subscription-based model. From this starting point, customers can easily expand to take on data center transaction analysis, deep-dive troubleshooting and business service management.

The web has become the primary means for companies to interact with customers and deliver goods and services, and has a real and often direct connection to a company’s revenues, customer satisfaction and brand perception. According to Aberdeen Group, even a one-second delay in web performance response times can impact conversions by seven percent and customer satisfaction by 16 percent.[i]

In order to ensure a positive customer experience, business leaders and IT operations teams must have visibility into the performance and availability of these critical web applications from the only perspective that matters–their end-users’. With Gomez adVantage, enterprises, SaaS providers and other cloud providers can make effective business decisions to proactively identify and resolve issues anywhere along the application delivery chain, resulting in significant reductions in web site downtime, improved response times and faster problem resolution.

Together, Compuware Vantage and Gomez deliver the market’s only application performance management solution that provides broad visibility and deep-dive resolution across the entire application delivery chain, spanning both the Enterprise and the Internet. The first of its kind, this solution brings organizations a unified view of the health of business applications that starts from the customer perspective and follows through to the back-end data center, giving complete visibility and insight into application performance and business impact. This unparalleled breadth is combined with deep-dive analysis for rapid troubleshooting and root-cause identification, regardless of whether the source of the problem is on the Internet or in the data center.

Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value.

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