Asbury Automotive Hires Porter Novelli
December 29, 2009 (FinancialWire) — Asbury Automotive Group, Inc. (NYSE: ABG ), one of the largest automotive retail and service companies in the U.S., TODAY announced that it has named Omnicom Group’s (NYSE: OMC) Porter Novelli unit as its public relations agency of record.
Under the deal, Porter Novelli will work with Asbury in all aspects of its communications efforts, ranging from internal and customer communications to media relations and social media strategies.
Duluth, Georgia-based Asbury Automotive is an automobile retailer in the U.S. that operates 81 retail auto stores, encompassing 106 franchises for the sale and servicing of 37 different brands of American, European and Asian automobiles.
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