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James Cameron’s Avatar Posts Record Opening Weekend Box Office Results In IMAX Theatres

December 22, 2009 (FinancialWire) — IMAX Corp. (NASDAQ: IMAX) (TSX: IMX) and Twentieth Century Fox said James Cameron’s Avatar grossed a record breaking $9.5 million from 178 IMAX(R) theatres domestically from December 18 through December 20, 2009, registering approximately 13% of the film’s total domestic gross of $73 million on less than 3% of the screens.

IMAX theatres were operating at virtually full capacity all weekend, with many locations adding 3am and 6am shows to meet the high consumer demand. The IMAX release also posted a record international opening, generating an estimated total of approximately $4.1 million from 58 IMAX screens, for a per screen average of approximately $70,500. The film is scheduled to open on 25 additional IMAX screens internationally in the coming weeks, including in Japan and China.

Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

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