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"Green Your Life" with Eco-Friendly Skoy Cloths as seen in Oprah's 'O' Magazine

"Green Your Life" with Eco-Friendly Skoy Cloths as seen in Oprah's 'O' Magazine

Skoy Enterprises, a small start-up company that sells environmentally-friendly, reusable, and highly absorbent Skoy cloths, is being featured in the December 2009 issue of Oprah's 'O' Magazine. The issue recognizes Skoy for the potentially revolutionary ecological and money saving features of their product.

Encinitas, CA - December 16, 2009 -- Skoy Cloth is featured in the "Green your life" section in the December 2009 issue of Oprah's 'O' Magazine. One Skoy cloth can outlast 15 rolls of paper towels. Skoy is a 100% biodegradable, compostable and reusable cleaning cloth. Skoy can be cleaned in the washer and dryer. Each year 2.5 million tons of paper towel are being used and cluttering America's landfills. The Skoy cloth offers a more environmentally friendly, affordable and stylish alternative to paper towels and synthetic sponges

Company founders Karen Petersen and Michelle Lundqvist are former stay-at-home mothers who developed the Skoy cloth as an earth-friendly, durable product for family kitchens, bathrooms and other areas. They were ecstatic about 'O' Magazine's decision to feature the product.

"Every new, women-owned small business hopes to be recognized by Oprah, and by being featured in the 'O' Magazine I feel like all of our hard work has been validated," said Petersen.

"The audience that watches Oprah is who we are. It's amazing to be recognized by such a prestigious organization," said Lundqvist.

The piece in 'O' Magazine isn't the first instance in which Skoy Enterprises has received a positive recommendation in the press. Earlier in 2009, Cook's Illustrated and Reader's Digest both featured the product, praising it for its design, affordability, and for its notable environmental aspects.

"We have worked extremely hard, trying to get the Skoy brand out there," Lundqvist said. "Our whole venture has been built with the environment in mind, and I feel that our children's generation will benefit from the little changes we make, like using Skoy cloths instead of traditional paper towels.
Skoy cloth is available online at for $5.99 a 4- pack. They are also available at other small retailers and e-tailers around the USA. Skoy is available in a variety of colors and designs.

Photos can be downloaded at:

For more information and media samples, contact:
Michelle Lundqvist 1-760-803-3669

About Skoy Enterprises
Karen Petersen and Michelle Lundqvist founded Skoy Enterprises with a goal to share a product with the world that is not only environmentally friendly, but cost-effective and efficient. Based in Encinitas, California, the two stay-at-home moms create and sell Skoy cloths using renewable raw materials and environmentally safe operations. Families looking to save money and help the environment will find a solution in the colorful, fun products of Skoy Enterprises.

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