December 14, 2009 (FinancialWire) — XcelPlus International (OTC: XLPI) said the board of directors for the corporation is undergoing some restructuring. Jon Chynoweth has stepped down as chairman of the board, along with 5 other members of the board of directors as of November 30th, 2009.

XcelPlus is diligently working on assembling a new board of directors to move the company forward. This should be accomplished by early 2010.

One of the corporate goals is to repurchase the majority of outstanding shares in an attempt to bring our market back into line with our existing business model.

XcelPlus has been taking steps to bring the Lubrilon line of products to the retail sector through two major automotive retailers. This will provide some necessary national market exposure for our Lubrilon products, which up till now have mostly been available only online at xcelplus.com.

To support the transition into the retail sector, XcelPlus is also funding several television commercials to be broadcast through Google TV Ads and their partnerships with Dish Network, Bloomberg TV, and NBC Universal. This provides us with a broader market penetration to help promote sales for our retail partners.

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