December 1, 2009 (FinancialWire) — Playboy Enterprises, Inc. (NYSE: PLA) has promoted Jimmy Jellinek, editorial director of Playboy’s combined print and online content, to chief content officer.

In The newly created position, Jellinek will oversee content development for all of PEI’s media properties including print, online, mobile, television, film and radio. This position reports to Playboy founder, Editor-in-Chief and Chief Creative officer Hugh M. Hefner and will be based in Chicago.

Earlier this year, Playboy consolidated its print and online operations and redesigned Playboy.com, creating multi-platform advertising opportunities around its content. Last year, approximately 50 percent of the company’s advertisers bought both Playboy magazine and Playboy.com.

Jellinek has spent most of his career as an editor and branding expert in the general-interest men’s publishing field. Prior to Playboy, he served as vice president, entertainment and programming for Heavy.com, where he oversaw all original content and programming. Before joining Heavy.com, Jellinek served as Maxim magazine’s editor-in-chief, where he ran the editorial operations and acted as the overall brand director with creative control over Maxim.com and other Maxim-related brand extensions.

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