October 8, 2009 (FinancialWire) — Entropic Communications, Inc. (NASDAQ: ENTR), a provider of silicon and software solutions to enable connected home networking and entertainment, announced the appointment of William R. Bradford as senior vice president of worldwide sales.

Bradford has a proven track record of execution and leadership in the semiconductor industry and brings expertise in building sales organizations and developing channels, alliances and OEM partnerships for leading semiconductor companies including Freescale Semiconductor, ON Semiconductor, Cypress Semiconductor and Texas Instruments. Bradford will serve as part of the executive management team and report directly to Entropic president and CEO, Patrick Henry.

Bradford has over twenty years of direct sales, sales management, marketing, and business development experience in the semiconductor industry. Most recently Bradford worked in venture capital helping launch companies such as internet startup Arkayne. He also co-founded and served as president and CEO of IAD Industries, a private company created to acquire, consolidate and operate distribution and light manufacturing operations in the infrastructure, aerospace and defense markets.

Michael Economy, who has served as vice president of worldwide sales and led the global sales effort for nearly six years, has announced that he will be leaving the company effective October 30th.

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