September 10, 2009 (FinancialWire) — Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced that a leading worldwide distributor of products and components to the electronics industry launched a new website for one of their divisions on iAPPS Content Manager and iAPPS Analytics in Bridgeline’s SaaS environment.

The new site integrates directly with their ERP system and allows customers to order from their complete product catalog. Additionally, the ERP integration allows the site to pull real-time data for product pricing, customer information, inventory and shipping information, all displayed to authenticated customers within the site interface. Because of the global nature of the distributor’s business, particularly to manufacturers within Asia, the site supports multi-lingual requirements.

Site editors in Asia can update and translate pages in Chinese, for example, while US-based administrators maintain the English language version of the site. All site administrators, whether in Asia, the US, or Europe, benefit from iAPPS’ standard and advanced content management functionality such as real-time content updates, inline content editing, multi-site management, and RSS content syndication, along with automated page tagging and a full suite of powerful web analytics reporting tools.

The new website also leverages the powerful integrated analytics capabilities of iAPPS Content Manager and iAPPS Analytics. The iAPPS Product Suite, by integrating web analytics with web content management, facilitates extremely cost-effective, yet sophisticated persuasive content delivery capabilities typically found only in much more expensive and customized solutions. Using iAPPS standard administrative toolset, non-technical users can manage and deliver persuasive content based on specific visitor segments or profiles established through pre-defined user behavior, sequential or not, such as accessed content or actions like downloading particular marketing collateral. Intelligent delivery of persuasive content targeted to profiles or specific user actions can improve overall user experience and increase conversion rates. This in turn can produce greater website ROI and maximum business impact.

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