August 19, 2009 (FinancialWire) — Retalix(r) (NASDAQ: RTLX), a provider of software solutions for retailers and distributors, announced that Big Y Foods, Inc., has successfully completed the rollout of Retalix Loyalty as its next-generation customer marketing system.

Big Y, recognized as one of the grocery industry’s early adopters of loyalty programs, is one of the leading independent supermarket chains in New England, with 57 stores throughout Connecticut and Massachusetts. The company has also been a longtime user of Retalix StoreLine point-of-sale .

Big Y selected Retalix Loyalty because of its functionality and ability to handle targeted, sophisticated promotions through integration with Retalix StoreLine. The dynamic receipt feature of Retalix Loyalty provides clearer explanations to customers when running complex promotions.

Retalix Loyalty is a powerful, targeted promotions and consumer interaction solution that delivers offers, tracks performance and personalizes communications. As an enterprise-wide, real-time, scalable system, the software seamlessly ties together centralized operations, marketing management, special promotions, IT and the shoppers themselves. Because it’s centrally operated, Retalix Loyalty ensures continuity across multiple stores and channels. This powerful combination of features allows retailers to build long-term customer loyalty and retention by targeting their promotional spend on their most valuable customers.

“With Retalix Loyalty, the receipt becomes an information bulletin,” said Ray Carlin, executive vice president of Retalix USA. “The dynamic receipt feature enables retailers to target specific messages to specific groups while highlighting key promotions to drive future sales.”

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