Scientific Games Wins UK Betting Terminal Contract
July 16, 2009 (FinancialWire) — Scientific Games (NASDAQ: SGMS) said that its Global Draw Ltd subsidiary has been awarded a three year contract to supply multi-game server based gaming terminals to 78 Ladbrokes betting shops in the United Kingdom.
The Ladbrokes shops will house around 302 terminals, according to Scientific Games. Ladbrokes operates more than 8,100 gaming machines in its 2,170 betting shops in Great Britain and Northern Ireland.
Under the terms of the deal, The Global Draw will provide its full turn-key solution incorporating the company’s back office management system and its Nevada dual screen gaming terminals, which provide a range of B2 and B3 gaming content.
According to Scientific Games, the long-term contract represents the first time the two companies have worked together and allows for The Global Draw to supply further machines to the Ladbrokes estate in the future depending on performance.
Previously Ladbrokes has had a sole gaming machine supplier, but the company is now moving to a portfolio of suppliers to increase the range of content available to customers, with The Global Draw first to sign an agreement.
The Global Draw is a supplier of dual screen B2/B3 gaming machines to the UK betting shop industry. The company has more than 12,500 terminals operating in around 3,400 shops.
New York-based Scientific Games is a supplier of instant tickets, systems and services to lotteries worldwide, a supplier of server based gaming machines and systems, “amusement and skill with prize” betting terminals, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators.
The company is also a licensed pari-mutuel gaming operator in Connecticut, Maine and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies.
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