Skinny Nutritional Buys Trademarks From Peace Mountain Natural Beverages
July 13, 2009 (FinancialWire) — Skinny Nutritional Corp. (OTCBB: SKNY) (Current Market Cap: US$ 22.32 Mil.) said it has completed its acquisition of the trademark “Skinny Water” and a number of other related “Skinny” marks from Peace Mountain Natural Beverages Corp.
The related marks include Skinny Teas, Skinny Smoothies, Skinny Shakes, Skinny Java, and others. Ron Wilson, Skinny Nutritional’s CEO, said “We expect that owning these assets directly will have a significant positive impact on our gross margins and provide us with greater flexibility in building the “Skinny” brand.”
According to Skinny, the Skinny Water lineup features six flavors, and the formula includes calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.
Bala Cynwyd, Pennsylvania-based Skinny Nutritional is the maker of Skinny Water, an enhanced water. The company plans to launch additional branded products, including Skinny Tea, and other Skinny branded beverages.
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