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Award-winning real estate agent presents sales tips in new book

Secrets of a Top Salesperson: How Emotions Make or Break the Sale by Paula Pagano emphasizes the emotional aspect of transactions

SAN FRANCISCO, CA (MMD Newswire) May 20, 2009 -- Secrets of a Top Salesperson: How Emotions Make or Break the Sale by award-winning real estate agent Paula Pagano is a new business book that aims to guide readers through the labyrinth of emotions that are encountered in sales situations. By focusing on the human aspect of the sales interaction, Pagano seeks to demonstrate how individuals can recognize opportunities, achieve goals and develop the self-confidence, courage and tenacity to overcome their circumstances.

"This isn't the typical left-brain business book filled with scripted techniques, systematic business plans and ramped-up, unrealistic thinking models," Pagano says. "In this current economic climate people are discouraged. My book is designed to give all people - not just salespeople - inspiration, courage and hope."

Secrets of a Top Salesperson identifies eight potential vices that can hinder effective sales efforts, including anger, jealousy, greed and arrogance. These pitfalls are contrasted with eight essential virtues that, according to Pagano, allow individuals to realize their full potential and become more effective. Each principle is illustrated with examples from Pagano's career and life experience.

For more information or to request a free review copy, members of the press can contact the author at PaulaPagano@ClientConnect.us. Secrets of a Top Salesperson: How Emotions Make or Break the Sale is available for sale online at Amazon.com, BookSurge.com and through additional wholesale and retail channels worldwide.

About the Author
Paula Pagano is a top real estate broker, sales trainer and business writer. Shortly after graduating from Oswego State College in New York, Pagano realized her career in medical research was not a good match. She relocated to Laguna Beach, Calif. where she procured her real estate license. Since then, she has moved to San Francisco, where she became one of the city's top real estate leaders and has been named a top sales agent and a top listing agent.


MEDIA CONTACT:
Paula Pagano
Phone: (415) 860-4209
E-mail: PaulaPagano@ClientConnect.us
Web: www.SecretsofaTopSalesperson.com

REVIEW COPIES AND INTERVIEWS AVAILABLE

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