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Employees Rebound from Industry Wide Layoffs and Budget Cuts by Becoming Their Own Bosses

New Info Product Toolkit Helps Entrepreneurs Increase Income and Earning Potential, Despite Global Recession

LONDON, England (MMD Newswire) March 23, 2009 -- Among the increasing number of people seeking ways to earn additional income amid industry wide layoffs and budget cuts, many are choosing to sell information products such as eBooks, manuals and newsletters. However, while selling information products requires very little startup income and can be extremely lucrative, it's not without its challenges. In fact, according to experts, without the proper resources and a proven action plan, it's extremely easy to fail. To help those new to creating and selling information products, Matthew Wright, an information publishing expert, has created The Info Product Toolkit. Filled with proven strategies and invaluable tools, the program is ideal for individuals who want the substantial rewards of an online business, without substantial risks.

Launching a home-based business has long been a popular concept among individuals seeking creative and effective ways to circumvent the glass ceiling and increase their earning potential. In recent years, e-commerce and online marketing have opened even more doors for aspiring entrepreneurs, and now approximately 150 million people worldwide own home-based businesses according to recent statistics. Additionally, as a result of the global financial crisis, this number is expected to grow as workers look for ways to replace lost income, or supplement decreased salaries as a result of layoffs and budget cuts.

"Whether they are starting a home-based business to help make ends meet, or to get ahead for the future, most people are looking for options that don't require a huge budget," said Matthew Wright, creator of The Info Product Toolkit. "I started selling information products to earn a second income, so I know firsthand how the business model can help individuals meet their financial goals. And given the state of the global economy, having a home-based business as a backup plan is a very wise strategy."

Creating and selling information products has become one of the most popular home-based business ventures due to low start-up costs, almost non-existent overhead, high profit margins and the limitless growth potential afforded by the internet. The concept is ideal for new and established business owners, professionals who have recently been impacted by company layoffs or those who just want to establish additional streams of income to build wealth. However, contrary to popular belief, 99 percent of people don't make any money selling information products online. In most cases, new sellers don't have a solid plan to help them take their venture to the next level, and end up wasting money, rather than making money.

"When starting a new business, if you're not careful, it can be easy to quickly sink into the entrepreneur quicksand," said Wright. "If you're serious about succeeding at selling information products, you have to know how to identify best-selling topics, know how to create products quickly and how to attract customers cost-effectively. Proven strategies to achieve these ends are outlined in The Info Product Toolkit."

The Info Product Toolkit is a step-by-step program that reveals how to build the foundations of a successful online publishing empire. The program includes many hours of multimedia training along with the best-kept secrets to creating top-quality information products quickly and profitably.

As a bonus, The Info Product Toolkit also includes additional hands-on training from other info publishing experts and Internet entrepreneurs, and 10 fast track tools and resources valued at more than $300, including the "Step-by-Step Guide to Private Label Rights" by the Internet ledged Edmund Loh. Other resources such as "Simple Sales Copy", "eCover Templates" and Matthew Wright's personal rolodex of info-product resources are also included.

"As the world braces itself for the worst global recession in decades, more people than ever before are looking for lucrative opportunities and proven ways to launch profitable enterprises," said Wright. "Time is of the essence so it's important that they find a program that's designed for success. Business owners who have used the program and the bonus products have already experienced increased sales, improved success rates, and increased income".

The Info Product Toolkit is a risk-free program. It's backed by a 90-day, 100 percent money-back guarantee, and is 100 percent tax deductible as a business expense.

To get a free report into The Info Product Toolkit or to order, visit TheInfoProductToolkit.com.

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