Todays testing economic climate offers women in business and corporate milieus a challenge and an unequalled opportunity to maximize personal progress and effectiveness. Developing individual style and an image that communicates a womans value and potential and sets her apart in a business setting can be learned and is essential to leverage personal and professional growth.

Press Release:

January 8, 2009 -- (MMD Newswire) -- “If you want to learn the secrets of how a magnetic personal style can increase business success in the new economy,” says Angie Katselianos, “the place to do that is in one of the world’s prominent business and fashion capitals. That’s why we’re inviting professional women from around the world to discover Image Building for Professional Success, a two-day seminar in Milan, Italy on May 4–5, 2009.”

Katselianos, head of Platinum Performance International, and widely acclaimed consultant to growth- and success-oriented professionals in business and corporate environments, describes the seminar as “a breakthrough experience in the creation of a personal brand image that sets women apart from the great number of men and women who do not get considered for major opportunities and real, life-changing accomplishment.”

 

With a long history of success in key corporate roles in prestigious organizations, Katselianos knows whereof she speaks. “Anybody can buy expensive clothes that look valuable. The secret is for you to be perceived as valuable, not your outfit. That is effective personal branding that expedites business success and it starts with whom you really are,” she asserts. “Creating an image that leads to success begins with knowing yourself. Our seminar teaches women to first identify their authentic qualities, then to align these with their professional goals and target market’s values, and ultimately to reflect that integration in their personal appearance and style. It’s a matter of understanding then packaging yourself so you are a uniquely perfect fit—from the inside out.”

Image Building for Professional Success will take full advantage of Milan’s exciting environment to provide a personal brand building experience that will leave no participant unchanged in style, outlook, confidence and self-understanding. In its two days women will learn the success secrets of personal branding, how to become more effective in clothing and shopping choices, and the appearance, confidence, and travel strategies of some of the world’s most successful women. They’ll also have an opportunity to put them into practice with a day of guided shopping at outlets in Tuscany featuring more than a dozen major designer brands.

“Women make a mistake when they talk of being stymied by glass ceilings,” Katselianos observed. “Glass doesn’t keep them from being seen. Our seminar gives them the tools to project qualities that make them stand out from the crowd. Creating a personal brand is not simply decorating yourself for success. It is communicating a successful personal essence and presence. This is a vital step to becoming a key asset to any corporation.”

Considering the new economy, this could possibly be the best time ever for professional women to invest in themselves.

Further information and rates for participating in the Image Building for Professional Success seminar are available online at http://www.platinum-performance.com/services/image_building_for_professional_success.php .
 
Media Contact:
Angie Katselianos
angie@platinum-performance.com

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