Marlborough, Massachusetts (MMD Newswire) February 18, 2009 --Finding new customers is crucial in a recession. Businesses of any size need to find creative ways to market their product and services to new customers and solid prospects.

Predictive modeling can be a very useful tool in gaining insight into what motivates consumers to become customers. With that knowledge in hand, businesses are then able to acquire prospects that mirror the buying habits of their existing customers. Larger companies have been taking advantage of this process for years because it works. Yet there are alternatives to paying the pricey $10,000 to $25,000 fees or waiting the three to five weeks that is typically involved in this analysis.

Based in Massachusetts, the innovative Datahouse Inc. delivers all the benefits of predictive modeling in a user-friendly, less expensive and more efficient process. At www.datahouseinc.com, you can upload your customer database and, within a three-four day modeling process, receive a download link of highly relevant, graphic profiles of your existing customers along with modeling reports that illustrate their motivating traits. Datahouse will then provide you with counts of individuals that match those buying traits in your geographical target market.

Key features of the Datahouse services:

•No charge for modeling with minimum purchase.
•Advertising dollars are spent on those who are most receptive to your offers.
•Budget-minded list pricing.

Datahouse's predictive modeling services have been employed by high-profile companies in many industries. The company licenses data from multiple list compilers and overlays their client's files with more than 500 other demographic, behavioral and lifestyle traits. This household level of detail often reveals influential indicators like relative affluence, disposable income or spending power and even recession sensitivity, resulting in a more responsive marketing campaign.

"Advertisers still need to offer compelling reasons to buy their product or service, we just provide them with a more receptive audience", says Richard Mestas, founder and president of Datahouse Inc.

Datahouse's website provides direct access to businesses and offers a wholesale program to list brokers and direct mail agencies. Datahouse creates models for business-to-consumer (B2C) companies and has modeled for numerous industries, including automotive, retail, education, financial products and services, fitness, insurance, non-profit, real estate, travel and entertainment.

For more information, visit www.datahouseinc.com, call Richard Mestas at 1-866-640-3282 or email info@datahouseinc.com.

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