EMPIRE SUZUKI OF PLANO CELEBRATES GRAND OPENING
EMPIRE SUZUKI OF PLANO CELEBRATES GRAND OPENING
* President of American Suzuki Automotive Operations arrives in Plano to dedicate Empire Suzuki facility
* Local dealership joins growing network of Suzuki Square dealerships across the U.S.
* Redesigned dealership features unique, stress-free, shopper friendly environment
PLANO, Texas - July 3, 2008 - Empire Suzuki joins the nationwide network of next-generation Suzuki
SUZUKI
Square dealerships, offering Suzuki Auto's full line of fun-to-drive and value-packed cars and SUVs. Mark Harano, president of American Suzuki Automotive Operations, is scheduled to arrive in Plano to welcome the company's newest Suzuki Square dealer on July 7.
"At a time of turmoil and major concern in the automotive industry we find ourselves in a unique situation with American Suzuki Motor Corporation," said Tom Georgalis, owner of Empire Suzuki. "With an existing lineup of versatile, fuel-efficient products and the arrival of the Equator midsize pickup truck, never in Suzuki's history has so much opportunity excited in having the right product at the right time."
Fueled by the success of the Suzuki Square retail brand image program, Suzuki's dealer network stands at approximately 500 dealers nationwide. As a testimony to the effectiveness of the program, Suzuki Square dealers sell more than twice as many units per month on average than non-Suzuki Square dealers, according to Suzuki Auto Dealer Development.
In 2007, ASMC sold 101,884 vehicles, marking the company's fourth consecutive year-over-year sales increase and second successive year of 100,000-plus units sold in the U.S.
"Empire Suzuki joins our family of Suzuki Square facilities that offer value-seeking customers an open, no-pressure way to shop for new cars and SUVs that is truly revolutionary," said Harano. "Suzuki is delighted to dedicate the newest Suzuki Square dealership in Plano, and is confident that Empire Suzuki will be a part of our continued success."
Suzuki is working with retail image consultant Miller Zell to customize a Suzuki Square environment that is right for each dealer location. An efficient modular design that can be adapted to new construction and retrofitted to existing dealer facilities has helped to ensure widespread dealer adoption. Specific design highlights include customer-friendly floor plans emphasizing smooth operational flow and unobstructed visibility of all key dealership areas; bold colors and graphics encompassing the automaker's famous logo and identifying 'S;' clean, uncluttered lines; extensive use of glass; efficient modular configurations for easy implementation; and interior and exterior lifestyle displays designed to make Suzuki vehicles relevant to target buyers.
2008 Suzuki Auto Product Line
Suzuki Auto's versatile line of vehicles includes the spirited four-door SX4 Sport, bold and functional five-door SX4 Crossover, exciting XL7 midsize crossover SUV, rugged Grand Vitara compact SUV, popular Forenza Sedan and Forenza Wagon, and the European-Styled Reno. Every vehicle in the line provides Suzuki's standout virtues of toughness, leading-edge style and high-end features at very competitive prices. All 2008 Suzuki automobiles are back by America's #1 Warranty: a 100,000- mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
About Empire Suzuki
Empire Suzuki, Texas' no. 1 Suzuki dealership, is located at 6401 W. Park Blvd. in Plano and is open daily. For more information, call 1-800-639-7433 or visit www.EmpireAutomotive.com.
About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 192 countries and regions. For more information, visit www.media.suzukiauto.com.
Media Contacts
Suzuki Auto Public Relations - (714) 996-7040 ext. 2464, autopr@suz.com
Tom Georgalis, Empire Suzuki - 214-797-8383, empiresuzuki@sbcglobal.net
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* President of American Suzuki Automotive Operations arrives in Plano to dedicate Empire Suzuki facility
* Local dealership joins growing network of Suzuki Square dealerships across the U.S.
* Redesigned dealership features unique, stress-free, shopper friendly environment
PLANO, Texas - July 3, 2008 - Empire Suzuki joins the nationwide network of next-generation Suzuki
SUZUKI
Square dealerships, offering Suzuki Auto's full line of fun-to-drive and value-packed cars and SUVs. Mark Harano, president of American Suzuki Automotive Operations, is scheduled to arrive in Plano to welcome the company's newest Suzuki Square dealer on July 7.
"At a time of turmoil and major concern in the automotive industry we find ourselves in a unique situation with American Suzuki Motor Corporation," said Tom Georgalis, owner of Empire Suzuki. "With an existing lineup of versatile, fuel-efficient products and the arrival of the Equator midsize pickup truck, never in Suzuki's history has so much opportunity excited in having the right product at the right time."
Fueled by the success of the Suzuki Square retail brand image program, Suzuki's dealer network stands at approximately 500 dealers nationwide. As a testimony to the effectiveness of the program, Suzuki Square dealers sell more than twice as many units per month on average than non-Suzuki Square dealers, according to Suzuki Auto Dealer Development.
In 2007, ASMC sold 101,884 vehicles, marking the company's fourth consecutive year-over-year sales increase and second successive year of 100,000-plus units sold in the U.S.
"Empire Suzuki joins our family of Suzuki Square facilities that offer value-seeking customers an open, no-pressure way to shop for new cars and SUVs that is truly revolutionary," said Harano. "Suzuki is delighted to dedicate the newest Suzuki Square dealership in Plano, and is confident that Empire Suzuki will be a part of our continued success."
Suzuki is working with retail image consultant Miller Zell to customize a Suzuki Square environment that is right for each dealer location. An efficient modular design that can be adapted to new construction and retrofitted to existing dealer facilities has helped to ensure widespread dealer adoption. Specific design highlights include customer-friendly floor plans emphasizing smooth operational flow and unobstructed visibility of all key dealership areas; bold colors and graphics encompassing the automaker's famous logo and identifying 'S;' clean, uncluttered lines; extensive use of glass; efficient modular configurations for easy implementation; and interior and exterior lifestyle displays designed to make Suzuki vehicles relevant to target buyers.
2008 Suzuki Auto Product Line
Suzuki Auto's versatile line of vehicles includes the spirited four-door SX4 Sport, bold and functional five-door SX4 Crossover, exciting XL7 midsize crossover SUV, rugged Grand Vitara compact SUV, popular Forenza Sedan and Forenza Wagon, and the European-Styled Reno. Every vehicle in the line provides Suzuki's standout virtues of toughness, leading-edge style and high-end features at very competitive prices. All 2008 Suzuki automobiles are back by America's #1 Warranty: a 100,000- mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
About Empire Suzuki
Empire Suzuki, Texas' no. 1 Suzuki dealership, is located at 6401 W. Park Blvd. in Plano and is open daily. For more information, call 1-800-639-7433 or visit www.EmpireAutomotive.com.
About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 192 countries and regions. For more information, visit www.media.suzukiauto.com.
Media Contacts
Suzuki Auto Public Relations - (714) 996-7040 ext. 2464, autopr@suz.com
Tom Georgalis, Empire Suzuki - 214-797-8383, empiresuzuki@sbcglobal.net
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http://www.rapidpressrelease.com/press-release/Business/005683.asp
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