TOP 7 SEARCH ENGINE MARKETING TIPS FROM WEB EFFORTS
TOP 7 SEARCH ENGINE MARKETING TIPS
Max Worton the internet marketing expert at Web Efforts (www.webefforts.co.uk) shares his top 7 search engine marketing tips for 2008. Search Engine Marketing needs careful thought, and for those looking to do it themselves, here are Max's top 7 tips:-
1. Keyword Research - Before writing any content on your website find out what keywords people are searching for online that are relevant for your business, and make your website target these. In a nutshell, you do this by repeating the keyword at least 4x in the text on your website to make it become a highly relevant match.
To find keywords people are searching for try using Google Adwords. However, you need to find keywords that receive high traffic and have few competitors do this effectively. To find discount search engine marketing service, visit http://www.webefforts.co.uk/internet-marketing-promotion.php
2. Start building Inbound links - to your website site from relevant and trusted sites on your keyword (i.e search engine marketing uk). These show to the search engines that other sites are endorsing your site for that keyword.
These are effectively votes for your site, and the high quality vote the better. So get links from trusted sites; this can be a time consuming process so visit a site like www.webefforts.co.uk to buy a link building package.
3. Content - Make sure your website is up to scratch, and that all meta tags like Title, Description and keyword tags are up to date. For example, the title tags allows the MSN, Google and Yahoo Search Engine's to understand the relevancy of your page for a keyword.
4. Use a Universal XML Sitemap - When a search engine robot visits your site you need an XML sitemap that makes sure the search engine see all the pages on your website. Google, Yahoo and MSN have all adopted this as a "standardized" tool. Web Efforts the search engine marketing firm can use their automated software to quickly build these for your site, to see more click the link.
Read the remainder of this article at http://www.webefforts.co.uk/Blog/index.php
About the author:
Max Worton is the Marketing Director or Web Efforts (Tel UK 0870 20 30 444) and has been in the Search Engine Marketing field for 5 years, and general marketing and PR for 10 years.
For more information visit www.webefforts.co.uk or call 0870 20 30 444.
Max Worton the internet marketing expert at Web Efforts (www.webefforts.co.uk) shares his top 7 search engine marketing tips for 2008. Search Engine Marketing needs careful thought, and for those looking to do it themselves, here are Max's top 7 tips:-
1. Keyword Research - Before writing any content on your website find out what keywords people are searching for online that are relevant for your business, and make your website target these. In a nutshell, you do this by repeating the keyword at least 4x in the text on your website to make it become a highly relevant match.
To find keywords people are searching for try using Google Adwords. However, you need to find keywords that receive high traffic and have few competitors do this effectively. To find discount search engine marketing service, visit http://www.webefforts.co.uk/internet-marketing-promotion.php
2. Start building Inbound links - to your website site from relevant and trusted sites on your keyword (i.e search engine marketing uk). These show to the search engines that other sites are endorsing your site for that keyword.
These are effectively votes for your site, and the high quality vote the better. So get links from trusted sites; this can be a time consuming process so visit a site like www.webefforts.co.uk to buy a link building package.
3. Content - Make sure your website is up to scratch, and that all meta tags like Title, Description and keyword tags are up to date. For example, the title tags allows the MSN, Google and Yahoo Search Engine's to understand the relevancy of your page for a keyword.
4. Use a Universal XML Sitemap - When a search engine robot visits your site you need an XML sitemap that makes sure the search engine see all the pages on your website. Google, Yahoo and MSN have all adopted this as a "standardized" tool. Web Efforts the search engine marketing firm can use their automated software to quickly build these for your site, to see more click the link.
Read the remainder of this article at http://www.webefforts.co.uk/Blog/index.php
About the author:
Max Worton is the Marketing Director or Web Efforts (Tel UK 0870 20 30 444) and has been in the Search Engine Marketing field for 5 years, and general marketing and PR for 10 years.
For more information visit www.webefforts.co.uk or call 0870 20 30 444.
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