The Dutch Consumer is Becoming More Adventurous When It Comes to Coffee
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c79963) has announced the addition of "Coffee in the Netherlands" to their offering.
Our Coffee in the Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage includes: fresh coffee; instant coffee.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
* Get a detailed picture of the coffee industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary from Hot Drinks in the Netherlands
Coffee is cool again
There is increased enthusiasm for coffee in the Netherlands, which can for the most part be attributed to the new way of making coffee. The coffee pod machines of Philips and Sara Lee/DE turned the fortunes of coffee around in the second half of the review period. These machines appeals to Dutch consumers, being very suitable for smaller households, delivering good quality coffee and being faster than traditional filter coffee machines.
Coffee consumption occasions are also increasing because of the increased variety of coffee offered in both the on- and off-trade. The growing chained coffee shops culture in the on-trade inspired manufacturers to launch speciality coffees in the off-trade. This led to an increase in both volume and value sales of coffee in the Netherlands in the second half of the review period. The Dutch consumer is becoming more adventurous when it comes to coffee, as is illustrated by the growing popularity of espresso, cappuccino, single origin coffee and flavoured coffee.
Coffee pods drive growth of coffee
The Netherlands is the birthplace of the Senseo coffee pod machine and the Senseo coffee pods, which are a joint initiative from Sara Lee/DE and Philips. It is therefore not surprising that this particular system is very successful in the Netherlands. Traditionally the Dutch use regular filter machines and these can be found in most Dutch households. With the arrival of the Senseo machine, which requires coffee pods instead of filter coffee, this changed. The Dutch responded enthusiastically to this way of making coffee and Philips and Sara Lee/DE achieved striking sales for Senseo machines and the accompanying coffee pods. Coffee pods have a much higher price per kg than fresh ground coffee and this contributed to an increase in value sales.
Growth of tea slowing down
The growth of tea in the Netherlands is slowing down, with 2005 growth expected to be below the review period CAGR. Overall off-trade volume sales of tea grew by less than 2% in 2005. The average unit price of tea sold in the off-trade still rose, however, with Dutch consumers switching from traditional black standard tea to more expensive tea.
In 2005 fruit/herbal tea continued to do well, although most of the growth was down to herbal tea rather than fruit tea. Prior to the review period, herbal tea was thought of as medicinal tea. However, during the review period herbal tea became more mainstream, with consumers seeking products that contribute to their mental and physical wellbeing. Herbal tea meets these demands and Dutch supermarkets/hypermarkets now offer a wide range of herbal tea for everyday consumption.
Nesquik kick starts flavoured powder drinks
Despite the dominance of ready-to-drink chocolate drinks, chocolate-based flavoured powder drinks showed unexpected growth in 2004. To capitalise on this growth, leader Nestl's Nesquik further invested in growth in 2005. Over the review period, Nesquik managed to outperform the other flavoured powder drinks in Dutch retail. The main reason for this development is the increasing consumption of chocolate-based flavoured powder drinks with cold milk. This means that the seasonality of Nesquik's sales was reduced and it is able to find new consumers. Nestl also invested in giving Nesquik a healthier image by adding functional elements such as vitamins and minerals, which is clearly starting to pay off.
Modest growth as coffee revives but tea slows
The outlook for hot drinks is mildly positive during the forecast period. After a drop in coffee consumption in recent decades, coffee is expected to grow by 7% in volume during the review period. Dutch consumers are shifting to a Mediterranean-style appreciation of coffee culture and are increasingly interested in high quality coffee, becoming more knowledgeable about different types of coffee and different flavours.
The growing popularity of coffee is, however, expected to affect the growth potential of tea. The growth of tea is expected to slow down during the forecast period, despite the popularity of new varieties such as green tea and different herbal tea.
"Other" hot drinks is expected to outperform tea and coffee. However, this is because there was very little activity in this over the review period. Due to the investments of Nestl, "other" hot drinks is expected to show healthy growth during the forecast period, although from a low base level.
Companies Mentioned:
Simon Lvelt BV
Sara Lee/DE
Drie Mollen Holding BV
For more information, visit http://www.researchandmarkets.com/reports/c79963
Source: Euromonitor International
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
Our Coffee in the Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage includes: fresh coffee; instant coffee.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
* Get a detailed picture of the coffee industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary from Hot Drinks in the Netherlands
Coffee is cool again
There is increased enthusiasm for coffee in the Netherlands, which can for the most part be attributed to the new way of making coffee. The coffee pod machines of Philips and Sara Lee/DE turned the fortunes of coffee around in the second half of the review period. These machines appeals to Dutch consumers, being very suitable for smaller households, delivering good quality coffee and being faster than traditional filter coffee machines.
Coffee consumption occasions are also increasing because of the increased variety of coffee offered in both the on- and off-trade. The growing chained coffee shops culture in the on-trade inspired manufacturers to launch speciality coffees in the off-trade. This led to an increase in both volume and value sales of coffee in the Netherlands in the second half of the review period. The Dutch consumer is becoming more adventurous when it comes to coffee, as is illustrated by the growing popularity of espresso, cappuccino, single origin coffee and flavoured coffee.
Coffee pods drive growth of coffee
The Netherlands is the birthplace of the Senseo coffee pod machine and the Senseo coffee pods, which are a joint initiative from Sara Lee/DE and Philips. It is therefore not surprising that this particular system is very successful in the Netherlands. Traditionally the Dutch use regular filter machines and these can be found in most Dutch households. With the arrival of the Senseo machine, which requires coffee pods instead of filter coffee, this changed. The Dutch responded enthusiastically to this way of making coffee and Philips and Sara Lee/DE achieved striking sales for Senseo machines and the accompanying coffee pods. Coffee pods have a much higher price per kg than fresh ground coffee and this contributed to an increase in value sales.
Growth of tea slowing down
The growth of tea in the Netherlands is slowing down, with 2005 growth expected to be below the review period CAGR. Overall off-trade volume sales of tea grew by less than 2% in 2005. The average unit price of tea sold in the off-trade still rose, however, with Dutch consumers switching from traditional black standard tea to more expensive tea.
In 2005 fruit/herbal tea continued to do well, although most of the growth was down to herbal tea rather than fruit tea. Prior to the review period, herbal tea was thought of as medicinal tea. However, during the review period herbal tea became more mainstream, with consumers seeking products that contribute to their mental and physical wellbeing. Herbal tea meets these demands and Dutch supermarkets/hypermarkets now offer a wide range of herbal tea for everyday consumption.
Nesquik kick starts flavoured powder drinks
Despite the dominance of ready-to-drink chocolate drinks, chocolate-based flavoured powder drinks showed unexpected growth in 2004. To capitalise on this growth, leader Nestl's Nesquik further invested in growth in 2005. Over the review period, Nesquik managed to outperform the other flavoured powder drinks in Dutch retail. The main reason for this development is the increasing consumption of chocolate-based flavoured powder drinks with cold milk. This means that the seasonality of Nesquik's sales was reduced and it is able to find new consumers. Nestl also invested in giving Nesquik a healthier image by adding functional elements such as vitamins and minerals, which is clearly starting to pay off.
Modest growth as coffee revives but tea slows
The outlook for hot drinks is mildly positive during the forecast period. After a drop in coffee consumption in recent decades, coffee is expected to grow by 7% in volume during the review period. Dutch consumers are shifting to a Mediterranean-style appreciation of coffee culture and are increasingly interested in high quality coffee, becoming more knowledgeable about different types of coffee and different flavours.
The growing popularity of coffee is, however, expected to affect the growth potential of tea. The growth of tea is expected to slow down during the forecast period, despite the popularity of new varieties such as green tea and different herbal tea.
"Other" hot drinks is expected to outperform tea and coffee. However, this is because there was very little activity in this over the review period. Due to the investments of Nestl, "other" hot drinks is expected to show healthy growth during the forecast period, although from a low base level.
Companies Mentioned:
Simon Lvelt BV
Sara Lee/DE
Drie Mollen Holding BV
For more information, visit http://www.researchandmarkets.com/reports/c79963
Source: Euromonitor International
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
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