PromoWorks Announces Joint Venture with Mobile Media Enterprises
SCHAUMBURG, Ill.--PromoWorks(R), the nation's leading provider of sampling and retailtainment events and promotions, today announced that they have entered into a joint venture with Mobile Media Enterprises (MME), a premier provider of experiential event marketing services.
"This alliance allows us to offer integrated experiential marketing as part of our complete suite of in-store and out-of-store marketing services. As we continue to expand our service offerings to our blue chip clientele, it is important to focus on the areas where we can provide best-in-class services and continue to deliver the highest levels of quality and service for which PromoWorks is widely known," says PromoWorks CEO, Mike Kent whose clientele includes over 400 national consumer brands. "We believe the integration of both company's core strengths will lead to unprecedented levels of innovation, creativity and execution that will be a vital competitive advantage moving forward."
Mobile Media Enterprises' CEO and founder, Bob Lewis, adds, "In today's experiential based economy, it is absolutely essential to have the ability to deliver integrated experiential solutions that help brands break through the clutter and drive accountable results. This alliance allows us to deliver rich brand experiences at the event or street level right into the stores with trade presence and in-store sampling and retailtainment programming." "This is about results," explains MME Retail Group President, Kevin Bove, "this is about moving the needle for the brands we serve in a controlled and accountable manner."
"The PromoWorks/Mobile Media Enterprises joint venture represents yet another step in the implementation of our strategic initiatives to create a comprehensive one-stop solution for our clients' brand marketing and promotion needs. Together we have the integrated ability to deliver brands into the lives of consumers where they live, work, shop, learn and play." adds Jon Bos, President of PromoWorks. Other recent PromoWorks introductions include their launch of GameDayWorks, offering innovative sports marketing services, and Segment Promotions, providing proprietary and exclusive platforms for brands to reach today's most vital consumer segments.
To learn more about the PromoWorks/Mobile Media Enterprises Joint Venture visit www.MovingTheNeedle.net.
ABOUT PROMOWORKS
PromoWorks, a marketing services company headquartered in Schaumburg, Ill, is the nation's respected leader and largest provider of in-store and out-of-store sampling, events and promotions. Representing more than four hundred national consumer brands, PromoWorks regularly creates and executes product sampling and demonstration programs in the grocery, mass merchant, drug, convenience, home improvement, and specialty classes of trade. Known for leadership through innovation, PromoWorks brings continuous improvement processes with proprietary technology, products, and services. Clients rely on PromoWorks' experience, industry knowledge, accountability, and their exclusive National Trade Business Management Team to raise the ROI of their promotion dollars. For more information about PromoWorks call 1-888-310-3555 or visit www.PromoWorks.com.
ABOUT MOBILE MEDIA ENTERPRISES
Atlanta-based Mobile Media Enterprises (MME) is an innovative experiential media services organization dedicated to connecting brands with their target audiences wherever they live, work, shop or play. Their experiential services and entertainment properties embody a cultural ethos that allows them to weave rich integrated brand experiences together with highly accountable transactional encounters that drive measurable results. A 15-year veteran in the Experiential Marketing space, MME currently executes 6,000 plus experiential events per year on behalf of 50 brand and agency partners with a 93% loyalty rating. MME prides itself in developing rich transactional based experiences that penetrate and influence consumer behavior while at the same time achieve the reach and impact that brands demand. To learn more about Mobile Media Enterprises call 1-800-346-3771 or visit www.MobileMarketing.com.
Contacts
PromoWorks
Laurie Carlson McGrath
V.P. Marketing
Day: 847-310-2600 x160
Toll-Free: 888-310-3555
"This alliance allows us to offer integrated experiential marketing as part of our complete suite of in-store and out-of-store marketing services. As we continue to expand our service offerings to our blue chip clientele, it is important to focus on the areas where we can provide best-in-class services and continue to deliver the highest levels of quality and service for which PromoWorks is widely known," says PromoWorks CEO, Mike Kent whose clientele includes over 400 national consumer brands. "We believe the integration of both company's core strengths will lead to unprecedented levels of innovation, creativity and execution that will be a vital competitive advantage moving forward."
Mobile Media Enterprises' CEO and founder, Bob Lewis, adds, "In today's experiential based economy, it is absolutely essential to have the ability to deliver integrated experiential solutions that help brands break through the clutter and drive accountable results. This alliance allows us to deliver rich brand experiences at the event or street level right into the stores with trade presence and in-store sampling and retailtainment programming." "This is about results," explains MME Retail Group President, Kevin Bove, "this is about moving the needle for the brands we serve in a controlled and accountable manner."
"The PromoWorks/Mobile Media Enterprises joint venture represents yet another step in the implementation of our strategic initiatives to create a comprehensive one-stop solution for our clients' brand marketing and promotion needs. Together we have the integrated ability to deliver brands into the lives of consumers where they live, work, shop, learn and play." adds Jon Bos, President of PromoWorks. Other recent PromoWorks introductions include their launch of GameDayWorks, offering innovative sports marketing services, and Segment Promotions, providing proprietary and exclusive platforms for brands to reach today's most vital consumer segments.
To learn more about the PromoWorks/Mobile Media Enterprises Joint Venture visit www.MovingTheNeedle.net.
ABOUT PROMOWORKS
PromoWorks, a marketing services company headquartered in Schaumburg, Ill, is the nation's respected leader and largest provider of in-store and out-of-store sampling, events and promotions. Representing more than four hundred national consumer brands, PromoWorks regularly creates and executes product sampling and demonstration programs in the grocery, mass merchant, drug, convenience, home improvement, and specialty classes of trade. Known for leadership through innovation, PromoWorks brings continuous improvement processes with proprietary technology, products, and services. Clients rely on PromoWorks' experience, industry knowledge, accountability, and their exclusive National Trade Business Management Team to raise the ROI of their promotion dollars. For more information about PromoWorks call 1-888-310-3555 or visit www.PromoWorks.com.
ABOUT MOBILE MEDIA ENTERPRISES
Atlanta-based Mobile Media Enterprises (MME) is an innovative experiential media services organization dedicated to connecting brands with their target audiences wherever they live, work, shop or play. Their experiential services and entertainment properties embody a cultural ethos that allows them to weave rich integrated brand experiences together with highly accountable transactional encounters that drive measurable results. A 15-year veteran in the Experiential Marketing space, MME currently executes 6,000 plus experiential events per year on behalf of 50 brand and agency partners with a 93% loyalty rating. MME prides itself in developing rich transactional based experiences that penetrate and influence consumer behavior while at the same time achieve the reach and impact that brands demand. To learn more about Mobile Media Enterprises call 1-800-346-3771 or visit www.MobileMarketing.com.
Contacts
PromoWorks
Laurie Carlson McGrath
V.P. Marketing
Day: 847-310-2600 x160
Toll-Free: 888-310-3555
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