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Snapshots Malaysia Advertising 2007 - Instant Overview of the Malaysian Advertising Market

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c66902) has announced the addition of Snapshots Malaysia Advertising 2007 to their offering.

Snapdatas Snapshots Malaysia Advertising 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Malaysian advertising market, and covers printed, television, radio and other advertising. Market value is based on value of advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Malaysia Advertising 2007 forms part of Snapdatas Media industry coverage.

Snapshots Report Overview:

- Executive Summary
- Market size
- Market Segmentation
- Market Share
- Distribution

The key socio-economic indicators in each report will be:

- Size of population
- GDP - Gross Domestic Product
- Inflation rate
- Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

For more information visit http://www.researchandmarkets.com/reports/c66902

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

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