Global Brands Group Named Licensing and Retail Partner for the PGA TOUR
SINGAPORE--Global Brands Group, the world's leading independent, international brand management, retail and licensing company, announced today that it has been named international licensing representative and retail partner for the PGA TOUR throughout Europe, Asia (excluding Japan), Mexico and South America.
Elite tournament golf
PGA TOUR organizes elite tournament golf in the United States, with occasional events in Canada, Mexico and the European market.
Global Brands Group, which has been managing the PGA TOUR license through its previous license holder, will now manage licenses for PGA TOUR products including leisurewear, performance sportswear, accessories, hard lines and gifts.
"The PGA TOUR is an incredibly well known brand in the US, and increasingly so internationally, and being named international licensing representative affords us the opportunity to drive the brand forward in the global marketplace," said Mark Matheny, co-CEO and co-chairman of Global Brands Group. "The strength of the PGA TOUR lifestyle brand lends itself to countless opportunities for product and retail expansion."
Driving ranges and stores
Global Brands Group has also been appointed the PGA TOUR's retail partner and will develop proprietary retail concepts for the TOUR including PGA TOUR branded driving ranges and stores. Asian ranges and shops are targeted to open in Q2 2008.
"Golf is a global sport and the PGA TOUR brand represents the very best that the world of golf has to offer," said Gary Schoenfeld, co-CEO and president of Global Brands Group. "Our company is focused on helping move brands forward and extending their reach into the global market. We think golf fans around the world will embrace the unique PGA TOUR branded products and experiences that we are working to deliver."
Innovative thinking and ability
"We chose Global Brands Group as a master licensee because of their innovative thinking and ability to extend brands globally," said Leo McCullagh, vice president of retail licensing and consumer marketing for the PGA TOUR. "Europe, Asia, Mexico and South America are certainly emerging markets for the PGA Tour and having the right licensing partner will help us reach golf fans in those countries."
Global Brands Group is currently targeting, the first PGA TOUR branded driving range to open in China in the spring of 2008.
About the PGA Tour
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions TOUR and Nationwide Tour, to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments are being held in six countries outside the U.S. and 36 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's Web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
About Global Brands Group
Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to build sustainable equity and create new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices, across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group's business is focused on three areas: product licensing and merchandising; retail concept and development; and food and beverage development, packaging and distribution. Currently Global Brands Group growing portfolio of intellectual properties includes brands created by the Federation Internationale de Football Association (FIFA), Walt Disney Company (Asia Pacific) Ltd., Federation Internationale de Basketball Amateur (FIBA), Warner Bros. Consumer Products and Marvel Characters, Inc., among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Los Angeles, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Buenos Aires and Johannesburg.
For more information, please visit www.globalbrandsgroup.com.
Contacts
Edelman
Sierra Wilson, 323-202-1416
sierra.wilson@edelman.com
Elite tournament golf
PGA TOUR organizes elite tournament golf in the United States, with occasional events in Canada, Mexico and the European market.
Global Brands Group, which has been managing the PGA TOUR license through its previous license holder, will now manage licenses for PGA TOUR products including leisurewear, performance sportswear, accessories, hard lines and gifts.
"The PGA TOUR is an incredibly well known brand in the US, and increasingly so internationally, and being named international licensing representative affords us the opportunity to drive the brand forward in the global marketplace," said Mark Matheny, co-CEO and co-chairman of Global Brands Group. "The strength of the PGA TOUR lifestyle brand lends itself to countless opportunities for product and retail expansion."
Driving ranges and stores
Global Brands Group has also been appointed the PGA TOUR's retail partner and will develop proprietary retail concepts for the TOUR including PGA TOUR branded driving ranges and stores. Asian ranges and shops are targeted to open in Q2 2008.
"Golf is a global sport and the PGA TOUR brand represents the very best that the world of golf has to offer," said Gary Schoenfeld, co-CEO and president of Global Brands Group. "Our company is focused on helping move brands forward and extending their reach into the global market. We think golf fans around the world will embrace the unique PGA TOUR branded products and experiences that we are working to deliver."
Innovative thinking and ability
"We chose Global Brands Group as a master licensee because of their innovative thinking and ability to extend brands globally," said Leo McCullagh, vice president of retail licensing and consumer marketing for the PGA TOUR. "Europe, Asia, Mexico and South America are certainly emerging markets for the PGA Tour and having the right licensing partner will help us reach golf fans in those countries."
Global Brands Group is currently targeting, the first PGA TOUR branded driving range to open in China in the spring of 2008.
About the PGA Tour
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions TOUR and Nationwide Tour, to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments are being held in six countries outside the U.S. and 36 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's Web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
About Global Brands Group
Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to build sustainable equity and create new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices, across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group's business is focused on three areas: product licensing and merchandising; retail concept and development; and food and beverage development, packaging and distribution. Currently Global Brands Group growing portfolio of intellectual properties includes brands created by the Federation Internationale de Football Association (FIFA), Walt Disney Company (Asia Pacific) Ltd., Federation Internationale de Basketball Amateur (FIBA), Warner Bros. Consumer Products and Marvel Characters, Inc., among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Los Angeles, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Buenos Aires and Johannesburg.
For more information, please visit www.globalbrandsgroup.com.
Contacts
Edelman
Sierra Wilson, 323-202-1416
sierra.wilson@edelman.com
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