Idearc Media Launches National Advertising Campaign
DALLAS -- Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com(R), introduces the Idearc Media brand today with two 30-second national cable television commercials.
The commercials, entitled "Storybook," present the Idearc Media brand by underscoring the connection between the company that spun-off from Verizon Communications and the established brand equity of Verizon Yellow Pages and Superpages.com. The commercials rotate for 10 weeks and will be seen by more than 89 million people nationwide.
[To view the commercials go to www.idearc.com]
"The commercials complement the local messaging that we have been, and will continue to articulate throughout the year in various marketing initiatives," said Mike Pawlowski, senior vice president and chief marketing officer. "While the name of our company is relatively new, our products are established and reputable."
"Storybook" Features Multi-Platform Products Delivering Results
Through a series of vignettes, the "Storybook" commercials show Idearc products in use - in ways relevant and compelling to both consumers and advertisers. The style and tone of the commercials communicate energy, stature, quality and credibility.
"These commercials communicate two messages to advertisers: first, you are advertising in an excellent product set and, second, we are supporting you by promoting the product to your customers," Pawlowski said. In addition, they remind investors we are a solid company with an extraordinary multi-platform product portfolio."
The commercials can be seen nationally on select cable networks including: ESPN, ESPN 2, Fox News, Discovery, CNN, TBS, TNT, A&E, History, AMC, MSNBC, Food Network, HGTV, USA and DIY.
The commercials were conceived and developed by TM Advertising, an independently managed agency within the McCann Worldgroup, one of the world's largest marketing communications companies. They were directed by award-winning director Jorn Haagen. Larry Fong, who was the cinematographer for the recently released film "300," served as the director of photography.
Marketing Shows Products are Fastest and Easiest Way to Find Local Shopping Information
"While we strongly believe we accomplished what we set out to do with our commercials, we aren't losing sight at what continues to play such an integral part on our company's overall marketing success," Pawlowski said. "Our philosophy has always been to develop customized and relevant marketing programs in the specific areas of the country where we have a presence."
Throughout the year, Idearc Media's local advertising and marketing programs include grassroots marketing and media events, major community event sponsorships, local television, radio, print, online and out-of-home creative, professional sports sponsorships and usage promotions through contests in the directories and on the covers.
"At the end of the day, it comes down to making sure we communicate a consistent message," Pawlowski said. "We continue to be the fastest and easiest way to find relevant local shopping information."
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, Superpages.com(R) (www.superpages.com), Superpages MobileSM, Solutions At Hand(TM) magazine and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006, includes a comprehensive list of businesses in the United States - a total of approximately 18 million. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
About TM Advertising
TM Advertising is an independently managed agency within the McCann Worldgroup, one of the world's largest marketing communications companies. We have the flexibility to craft our services to meet any client need, combined with the industry's largest global network to serve any account in the world. TM clients include the brands of American Airlines, Bell Helicopter, Discovery Channel, E-Z-GO, Fossil, Nationwide Insurance, oneworld Alliance, Texas Tourism and Superpages.com. For more information, please visit www.tm.com.
IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.
Contacts
Idearc Inc.
Andy Shane, 972-453-6473
andrew.shane@idearc.com
The commercials, entitled "Storybook," present the Idearc Media brand by underscoring the connection between the company that spun-off from Verizon Communications and the established brand equity of Verizon Yellow Pages and Superpages.com. The commercials rotate for 10 weeks and will be seen by more than 89 million people nationwide.
[To view the commercials go to www.idearc.com]
"The commercials complement the local messaging that we have been, and will continue to articulate throughout the year in various marketing initiatives," said Mike Pawlowski, senior vice president and chief marketing officer. "While the name of our company is relatively new, our products are established and reputable."
"Storybook" Features Multi-Platform Products Delivering Results
Through a series of vignettes, the "Storybook" commercials show Idearc products in use - in ways relevant and compelling to both consumers and advertisers. The style and tone of the commercials communicate energy, stature, quality and credibility.
"These commercials communicate two messages to advertisers: first, you are advertising in an excellent product set and, second, we are supporting you by promoting the product to your customers," Pawlowski said. In addition, they remind investors we are a solid company with an extraordinary multi-platform product portfolio."
The commercials can be seen nationally on select cable networks including: ESPN, ESPN 2, Fox News, Discovery, CNN, TBS, TNT, A&E, History, AMC, MSNBC, Food Network, HGTV, USA and DIY.
The commercials were conceived and developed by TM Advertising, an independently managed agency within the McCann Worldgroup, one of the world's largest marketing communications companies. They were directed by award-winning director Jorn Haagen. Larry Fong, who was the cinematographer for the recently released film "300," served as the director of photography.
Marketing Shows Products are Fastest and Easiest Way to Find Local Shopping Information
"While we strongly believe we accomplished what we set out to do with our commercials, we aren't losing sight at what continues to play such an integral part on our company's overall marketing success," Pawlowski said. "Our philosophy has always been to develop customized and relevant marketing programs in the specific areas of the country where we have a presence."
Throughout the year, Idearc Media's local advertising and marketing programs include grassroots marketing and media events, major community event sponsorships, local television, radio, print, online and out-of-home creative, professional sports sponsorships and usage promotions through contests in the directories and on the covers.
"At the end of the day, it comes down to making sure we communicate a consistent message," Pawlowski said. "We continue to be the fastest and easiest way to find relevant local shopping information."
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, Superpages.com(R) (www.superpages.com), Superpages MobileSM, Solutions At Hand(TM) magazine and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006, includes a comprehensive list of businesses in the United States - a total of approximately 18 million. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
About TM Advertising
TM Advertising is an independently managed agency within the McCann Worldgroup, one of the world's largest marketing communications companies. We have the flexibility to craft our services to meet any client need, combined with the industry's largest global network to serve any account in the world. TM clients include the brands of American Airlines, Bell Helicopter, Discovery Channel, E-Z-GO, Fossil, Nationwide Insurance, oneworld Alliance, Texas Tourism and Superpages.com. For more information, please visit www.tm.com.
IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.
Contacts
Idearc Inc.
Andy Shane, 972-453-6473
andrew.shane@idearc.com
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.