Sales Force Cutbacks, Challenges from Washington, Drug Pipeline Pressures Top Concerns of Pharma Sales & Marketing Execs Meeting in Atlantic City - March 26-27, 2007
Atlantic City, NJ -- Pharmaceutical sales and marketing leaders will gather at Caesars Atlantic City - March 26-27 - to discuss how to deal with the most pressing challenges facing their industry: Less prolific pipelines -- government & regulatory pressures - physician access - the latest in marketing and brand awareness innovations -- and how to improve sales-force effectiveness in the context of major cut-backs.
By attending iiBIG's Annual Pharmaceutical Sales & Marketing Executive Congress participants will meet and network with the 'BIGgest' sales and marketing thinkers and decision-makers in the biopharmaceutical industry.
A hard-hitting lead-off keynote panel will focus on the recent leadership changes in Washington and what it means to the sales and marketing functions of the pharma and biotech industry. Congressman Frank Pallone (D-NJ) Chairman of the Health Subcommittee will represent the new Democratic Majority - while the Pharma and Biotech industry will be represented by Jim Greenwood, President of BIO (Biotechnology Industry Organization).
iiBIG's two-day, two-track Pharmaceutical Sales & Marketing Executive Congress brings together over 50 speakers representing the consumer, professional, and managed-care markets. Speaking faculty includes leading sales and marketing executives from companies such as King Pharmaceuticals, Serono, Roche, Indevus, Daiichi-Sankyo, Johnson & Johnson, Sanofi-Aventis, Bristol-Myers Squibb, GlaxoSmithkline, Takeda, and Schering just to name a few. Topics will include strategic marketing, global marketing, branding, compliance, and how to improve sales force effectiveness.
For more information or to join the conference as a co-sponsor, contact Don Buford at DonB@iibig.com or call 516.229.2600 or go to the event website at: www.iibig.com/P0701.
About iiBIG
iiBIG (international institute for Business Information & Growth LLC) is an unbiased, independent company dedicated to organizing business-to-business conferences and seminars for senior-level business executives. We focus on the most pressing and timely issues facing decision-makers in today's global economy.
CONTACT:
Don Buford, CEO
International institute for Business Information & Growth LLC (iiBIG)
50 Charles Lindbergh Blvd.
Suite 400
Uniondale, NY 11553
516-229-2600 (Office)
DonB@iibig.com
By attending iiBIG's Annual Pharmaceutical Sales & Marketing Executive Congress participants will meet and network with the 'BIGgest' sales and marketing thinkers and decision-makers in the biopharmaceutical industry.
A hard-hitting lead-off keynote panel will focus on the recent leadership changes in Washington and what it means to the sales and marketing functions of the pharma and biotech industry. Congressman Frank Pallone (D-NJ) Chairman of the Health Subcommittee will represent the new Democratic Majority - while the Pharma and Biotech industry will be represented by Jim Greenwood, President of BIO (Biotechnology Industry Organization).
iiBIG's two-day, two-track Pharmaceutical Sales & Marketing Executive Congress brings together over 50 speakers representing the consumer, professional, and managed-care markets. Speaking faculty includes leading sales and marketing executives from companies such as King Pharmaceuticals, Serono, Roche, Indevus, Daiichi-Sankyo, Johnson & Johnson, Sanofi-Aventis, Bristol-Myers Squibb, GlaxoSmithkline, Takeda, and Schering just to name a few. Topics will include strategic marketing, global marketing, branding, compliance, and how to improve sales force effectiveness.
For more information or to join the conference as a co-sponsor, contact Don Buford at DonB@iibig.com or call 516.229.2600 or go to the event website at: www.iibig.com/P0701.
About iiBIG
iiBIG (international institute for Business Information & Growth LLC) is an unbiased, independent company dedicated to organizing business-to-business conferences and seminars for senior-level business executives. We focus on the most pressing and timely issues facing decision-makers in today's global economy.
CONTACT:
Don Buford, CEO
International institute for Business Information & Growth LLC (iiBIG)
50 Charles Lindbergh Blvd.
Suite 400
Uniondale, NY 11553
516-229-2600 (Office)
DonB@iibig.com
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