Bring in Business with Banners
CARROLLTON, Texas -- Gone is the typical 2-foot by 4-foot, red-on-white "sale" banner of years past. With this change comes the opportunity to attract new customers and grow sales in one of the most cost-effective manners of advertising available.
New materials, techniques, technology and innovation in the production of banners offer today's retailer, corporate presenter, or small business owner the chance to make an even greater impact through a fairly simple process. Although the traditional horizontal storefront banner is still utilized, high-quality banner material can now be cut or stitched into virtually any size, shape or design.
Today's technology allows infinite color combinations, distinctive typestyles and full color digital photographic images. Colors are key in signage because they have an instant impact on customers. Certain colors can be used to communicate the image or personality of your business. According to a 3M marketing study on visual merchandising, colorful graphics used on a banner or sign create the highest awareness among viewers of all kinds of signs and graphics.
In addition, by rotating among several designs, you can keep your message fresh and your customers attentive. Marketing studies have shown that people learn to ignore the familiar- but respond actively when new elements are introduced into an otherwise well-known scene.
According to FASTSIGNS(R), any business, organization, school or other group considering a banner should consider the following questions when making a banner selection:
* What will the banner's display time and conditions be?
* Will it be used temporarily or will it be reused?
* Will it hang indoors or outside?
* What image is the banner supposed to convey?
* Whose attention is the banner designed to attract?
About FASTSIGNS(R)
FASTSIGNS(R) sign and graphics centers offer a full range of custom sign and graphic products, including banners, window and vehicle graphics, floor graphics, safety and identification signage, trade show displays and exterior signage. The 500 FASTSIGNS(R) centers in the United States, Canada, the United Kingdom, Mexico, Brazil and Australia (where centers operate under the name, SIGNWAVE(R)) focus on serving the needs of the business community. For more information, visit www.fastsigns.com or call 800-FASTSIGNS.
Contacts
FASTSIGNS International, Inc.
Audra London, 214-346-5663
Corporate Communications
audra.london@fastsigns.com
New materials, techniques, technology and innovation in the production of banners offer today's retailer, corporate presenter, or small business owner the chance to make an even greater impact through a fairly simple process. Although the traditional horizontal storefront banner is still utilized, high-quality banner material can now be cut or stitched into virtually any size, shape or design.
Today's technology allows infinite color combinations, distinctive typestyles and full color digital photographic images. Colors are key in signage because they have an instant impact on customers. Certain colors can be used to communicate the image or personality of your business. According to a 3M marketing study on visual merchandising, colorful graphics used on a banner or sign create the highest awareness among viewers of all kinds of signs and graphics.
In addition, by rotating among several designs, you can keep your message fresh and your customers attentive. Marketing studies have shown that people learn to ignore the familiar- but respond actively when new elements are introduced into an otherwise well-known scene.
According to FASTSIGNS(R), any business, organization, school or other group considering a banner should consider the following questions when making a banner selection:
* What will the banner's display time and conditions be?
* Will it be used temporarily or will it be reused?
* Will it hang indoors or outside?
* What image is the banner supposed to convey?
* Whose attention is the banner designed to attract?
About FASTSIGNS(R)
FASTSIGNS(R) sign and graphics centers offer a full range of custom sign and graphic products, including banners, window and vehicle graphics, floor graphics, safety and identification signage, trade show displays and exterior signage. The 500 FASTSIGNS(R) centers in the United States, Canada, the United Kingdom, Mexico, Brazil and Australia (where centers operate under the name, SIGNWAVE(R)) focus on serving the needs of the business community. For more information, visit www.fastsigns.com or call 800-FASTSIGNS.
Contacts
FASTSIGNS International, Inc.
Audra London, 214-346-5663
Corporate Communications
audra.london@fastsigns.com
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