Why did the MMS miss its glory?
Montasser Hachem, CEO, Monty Mobile
www.montymobile.com
Worldwide SMS exchange reaches more than 500 billion every year. Despite its high traffic, SMS is not able to carry color picture, video, real sound, or voice features.
As phone users require more and more mobile content services and begin to regularly send rich multimedia messages, operators are faced with the need to respond to this surge in demand for MMS.
The uptake of MMS is increasing and constitutes a new business opportunity for mobile operators. However, MMS suffers from not offering the same coverage as SMS, as subscribers expect to be able to use the service to the same level. Hence, operators need to smooth the progress of MMS inter-working.
Monty mobile stands among the first MMS aggregators looking to interconnect worldwide operators together for MMS Exchange. Nevertheless, through its attempt to ensure the widest possible coverage for this booming telecom service, Monty Mobile encountered one major obstacle: operators not being open enough towards MMS.
Operators' first reaction is reticent. They try to limit themselves to a number of operators they think will generate the most traffic for MMS, while there is no guarantee that the operators in question will express a mutual interest!
Monty Mobile implemented a research that generated several point of views for the dilemma at hand and reached the following analysis: Most of the operators that have been contacted in the purpose of cooperating immediately ask for the list of operators who have already signed with Monty Mobile before they decide to join too. But if every operator has the same reaction, how can an MMS aggregator build up this list to begin with? There has to be a number of operators who believe enough in the future of MMS in order to join the boom! And this is the major problem facing all MMS aggregators today.
Nowadays, all mobile phones include camera/video/voice recorders. However, three possible ways exist to share rich content:
1 - Bluetooth, which requires proximity
2 - Infrared requires even more proximity
3 - Multimedia Messaging Service (MMS).
Up till today, operators are indirectly encouraging their subscribers to use the first two ways by keeping restrictions on the third way even thought their profit only exists in the third.
Evolution and technology is a need rather than luxury. Globalization has reached every corner on the planet, the Internet has done miracles in bringing people together, and MMS is the natural extension to this evolution. We cannot make the mistake of limiting our clients to specific countries. People all over the world need to connect, and MMS knows no boundaries!
MMS can be the next SMS, and can generate greater revenues to the telecom world.
We believe that, operators will offer, sooner or later, international MMS for their subscribers in a world where the client rules. Only the imagination will set the limit for what we'll see on MMS!
Contact
Montasser Hachem, CEO, Monty Mobile
www.montymobile.com
www.montymobile.com
Worldwide SMS exchange reaches more than 500 billion every year. Despite its high traffic, SMS is not able to carry color picture, video, real sound, or voice features.
As phone users require more and more mobile content services and begin to regularly send rich multimedia messages, operators are faced with the need to respond to this surge in demand for MMS.
The uptake of MMS is increasing and constitutes a new business opportunity for mobile operators. However, MMS suffers from not offering the same coverage as SMS, as subscribers expect to be able to use the service to the same level. Hence, operators need to smooth the progress of MMS inter-working.
Monty mobile stands among the first MMS aggregators looking to interconnect worldwide operators together for MMS Exchange. Nevertheless, through its attempt to ensure the widest possible coverage for this booming telecom service, Monty Mobile encountered one major obstacle: operators not being open enough towards MMS.
Operators' first reaction is reticent. They try to limit themselves to a number of operators they think will generate the most traffic for MMS, while there is no guarantee that the operators in question will express a mutual interest!
Monty Mobile implemented a research that generated several point of views for the dilemma at hand and reached the following analysis: Most of the operators that have been contacted in the purpose of cooperating immediately ask for the list of operators who have already signed with Monty Mobile before they decide to join too. But if every operator has the same reaction, how can an MMS aggregator build up this list to begin with? There has to be a number of operators who believe enough in the future of MMS in order to join the boom! And this is the major problem facing all MMS aggregators today.
Nowadays, all mobile phones include camera/video/voice recorders. However, three possible ways exist to share rich content:
1 - Bluetooth, which requires proximity
2 - Infrared requires even more proximity
3 - Multimedia Messaging Service (MMS).
Up till today, operators are indirectly encouraging their subscribers to use the first two ways by keeping restrictions on the third way even thought their profit only exists in the third.
Evolution and technology is a need rather than luxury. Globalization has reached every corner on the planet, the Internet has done miracles in bringing people together, and MMS is the natural extension to this evolution. We cannot make the mistake of limiting our clients to specific countries. People all over the world need to connect, and MMS knows no boundaries!
MMS can be the next SMS, and can generate greater revenues to the telecom world.
We believe that, operators will offer, sooner or later, international MMS for their subscribers in a world where the client rules. Only the imagination will set the limit for what we'll see on MMS!
Contact
Montasser Hachem, CEO, Monty Mobile
www.montymobile.com
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.