Three Major Brands Dominate the Surf Wear Market: Quicksilver, Billabong, and Rip Curl; Read More Inside 2006 Market Research Report 'Surfwear And Surf-Inspired Clothing'
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47223) has announced the addition of Surfwear and Surf-inspired Clothing to their offering.
The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in board sports themselves. The other half are buying into the image and lifestyle that the brands represent.
An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprenea stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.
Also critical for surfers are board shorts, which are swimwear items for wearing in warmer conditions. Board shorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.
Board shorts have also achieved considerable success outside the surfing community as fashion wear. As such, they are considered to be the "killer product" in the beachwear market.
Three major brands dominate the surf wear market: Quicksilver, Billabong, and Rip Curl. All three originated in Australia, although Quicksilver, the largest player, is now US-owned and USA-based.
The growth of the surf wear industry since the 1990s is largely attributable to the increase in the number of female surfersand those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other board sports such as snowboarding and skateboarding with the aim of generating sales all the year round.
Content Outline:
WATERSPORTS ASSOCIATED WITH SURFING
Bodyboarding
Kneeboarding
Surf-skiing
Bodysurfing
Kite-surfing
Other forms of stand-up surfing
SURFING AND WATERSPORTS APPAREL
DEVELOPMENT OF SURFING
SURFWEAR
WETSUITS
RASH VESTS AND INSULATED VESTS
BOARDSHORTS
T-SHIRTS
ACCESSORIES
CHARACTERISTICS OF THE SURFWEAR MARKET
MARKET SIZE
BRANDS
GEOGRAPHICAL MARKETS
CONSUMER SEGMENTS
PRODUCT MARKETING
GROWTH OF THE FEMALE SURF MARKET
CHANNELS OF DISTRIBUTION
KEY PRODUCERS AND THEIR PRODUCTS
BILLABONG
BODY GLOVE
GUL
HURLEY INTERNATIONAL
O'NEILL
QUIKSILVER
RIP CURL
OUTLOOK
Surf wear and surf-inspired clothing
List of figures
Figure 1: Living the surfer lifestyle
Figure 2: A female full suit
Figure 3: Long-sleeved rash vest
Figure 4: Board shortsthe killer products of beachwear
Figure 5: Female surfers have fuelled the growth of the surf wear market.
Companies Mentioned:
-BILLABONG
-BODY GLOVE
-GUL
-HURLEY INTERNATIONAL
-O'NEILL
-QUIKSILVER
-RIP CURL
-OUTLOOK
For more information visit http://www.researchandmarkets.com/reports/c47223
The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in board sports themselves. The other half are buying into the image and lifestyle that the brands represent.
An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprenea stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.
Also critical for surfers are board shorts, which are swimwear items for wearing in warmer conditions. Board shorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.
Board shorts have also achieved considerable success outside the surfing community as fashion wear. As such, they are considered to be the "killer product" in the beachwear market.
Three major brands dominate the surf wear market: Quicksilver, Billabong, and Rip Curl. All three originated in Australia, although Quicksilver, the largest player, is now US-owned and USA-based.
The growth of the surf wear industry since the 1990s is largely attributable to the increase in the number of female surfersand those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other board sports such as snowboarding and skateboarding with the aim of generating sales all the year round.
Content Outline:
WATERSPORTS ASSOCIATED WITH SURFING
Bodyboarding
Kneeboarding
Surf-skiing
Bodysurfing
Kite-surfing
Other forms of stand-up surfing
SURFING AND WATERSPORTS APPAREL
DEVELOPMENT OF SURFING
SURFWEAR
WETSUITS
RASH VESTS AND INSULATED VESTS
BOARDSHORTS
T-SHIRTS
ACCESSORIES
CHARACTERISTICS OF THE SURFWEAR MARKET
MARKET SIZE
BRANDS
GEOGRAPHICAL MARKETS
CONSUMER SEGMENTS
PRODUCT MARKETING
GROWTH OF THE FEMALE SURF MARKET
CHANNELS OF DISTRIBUTION
KEY PRODUCERS AND THEIR PRODUCTS
BILLABONG
BODY GLOVE
GUL
HURLEY INTERNATIONAL
O'NEILL
QUIKSILVER
RIP CURL
OUTLOOK
Surf wear and surf-inspired clothing
List of figures
Figure 1: Living the surfer lifestyle
Figure 2: A female full suit
Figure 3: Long-sleeved rash vest
Figure 4: Board shortsthe killer products of beachwear
Figure 5: Female surfers have fuelled the growth of the surf wear market.
Companies Mentioned:
-BILLABONG
-BODY GLOVE
-GUL
-HURLEY INTERNATIONAL
-O'NEILL
-QUIKSILVER
-RIP CURL
-OUTLOOK
For more information visit http://www.researchandmarkets.com/reports/c47223
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