Oatmeal Market

Rise in preference for healthy meals and surge in demand for convenience food have boosted the growth of the global oatmeal market.

PORTLAND, OR, UNITED STATES, February 4, 2022 /EINPresswire.com/ -- Oatmeal Market by Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast by 2027," the global oatmeal market is projected to reach $11,907 million by 2027, growing at a CAGR of 1.3% from during the forecast period. The instant oats type accounted for more than 40% of the global market.

Oatmeal are cereal grains obtained from oat plant, commonly harvested for food, animal feed, and production of skin care products. Consumed as a breakfast cereal, oatmeal is enjoyed with fruits and nuts. Rich in vitamin & minerals, oatmeal comes with high in dietary fiber and low sodium content, to improve the nutritional intake of the body. Oatmeal contains starchy carbohydrates, which provide nutrition to the muscle and organs. The protein content of oatmeal is higher as compared to other cereals, which plays an important role in growth and tissue repair of the human body. Other health advantages of oatmeal include lower blood cholesterol and blood sugar, which help reduce the risk of heart diseases. Oatmeal is also used in production of variety of products, such as cakes, cookies, energy bars, and desserts.

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The factors that drive the growth of the global oatmeal market include increase in preference for healthy meals and changes in food habits. In addition, increase in demand for convenience food and high nutrition content of oatmeal, which includes high fiber & protein content increases the demand for oatmeal in the market. However, availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of this market in the near future. Development of different flavored oatmeal and the use of oatmeal in the cosmetics industry bring different growth opportunities for the oatmeal market.

Based on type, the market is categorized into whole oat groats, steel-cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. The instant oats segment held the largest share in 2018, accounting for more than two-fifths of the market. Moreover, the segment is expected to register the fastest CAGR of 1.5% during the forecast period. The quick rolled oats segment held the second-largest share in 2018, accounting for nearly one-fourth of the total revenue.

On the basis of distribution channel, the market is categorized into hypermarket, supermarket, specialty retailers, convenience stores, independent retailers and others. The supermarket segment dominated the market in 2018, contributing to nearly one-third of the market. Furthermore, the segment is projected to manifest the fastest CAGR of 1.8% during the study period. The specialty retailers segment would register a CAGR of 1.6% during the study period.

North America and Europe collectively accounted for more than 60% of the global oatmeal market in terms of value. This is due to high per capita consumption of oatmeal in different countries of these regions. Asia-Pacific is projected to grow at the highest rate in terms of volume followed by Latin America, owing to increase in urbanization coupled with rise in breakfast cereal market.

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The major companies profiled in this report are Quaker Oats Company, Nature's Path Foods, Inc., Nestlé S.A, Kellogg NA Co., General Mills, Inc., Hamlyn's Of Scotland, World Finer Foods, Weetabix Ltd., Cargill, Incorporated, and Bagrry's India Ltd.

David Correa
Allied Analytics LLP
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