Ad Fraud Detection Tools Market is estimated to grow at a CAGR of 17.1% during 2021 to 2028 fuelled by Surge in Digital Advertisement

NEW YORK, UNITED STATES, January 24, 2022 /EINPresswire.com/ -- According to our latest market study on "Ad Fraud Detection Tools Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type and End User," the market was valued at US$ 252.92 million in 2021 and is projected to reach US$ 762.89 million by 2028; it is expected to grow at a CAGR of 17.1% from 2021 to 2028.

Market Size Value in - US$ 252.92 million in 2021
Market Size Value by - US$ 762.89 million by 2028
Growth rate - CAGR of 17.1% from 2021 to 2028
Forecast Period - 2021-2028
Base Year - 2021
No. of Pages - 143
No. Tables - 62
No. of Charts & Figures - 73
Historical data available - Yes
Segments covered - Type, and End User
Regional scope - North America; Europe; Asia Pacific; Latin America; MEA
Country scope - US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverage - Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Get Exclusive Sample Pages of Ad Fraud Detection Tools Market at https://www.theinsightpartners.com/sample/TIPRE00019813

The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. For instance, digital ad fraud is estimated to cost brands around US$ 44 billion to fraudulent activities by 2022 and reach up to 45% of the total spent, according to mFilterIt data of November 2021. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools globally.

Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market
In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH), online transactions via their banks’ digital apps, or via mobile/digital money wallets. And with this, advertising frauds are also increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud in 2020 reached a total of US$ 35 billion, while a Campaign Asia report published in December 2020, found that ad fraud is stealing 20% of the world’s online ad spending.

Download the Latest COVID-19 Analysis on Ad Fraud Detection Tools Market Growth Research Report at https://www.theinsightpartners.com/covid-analysis-sample/TIPRE00019813?utm_source=EINPressWire&utm_medium=10051

Increase in Use of AI and ML to Boost Ad Fraud Detection Tools Market During Forecast Period
The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection. This type of system not only improves and adapts itself to tackle the latest kinds of ad frauds, but it can also recognize patterns in a much more extensive set of data points than traditional systems. On average, an AI (ML)-based fraud detection system can analyze more than 80 dimensions at a time and can detect even the most sophisticated ad frauds, such as the Methbot ad fraud.

Order a Copy of Ad Fraud Detection Tools Market Shares, Strategies and Forecasts 2021-2028 Research Report at https://www.theinsightpartners.com/buy/TIPRE00019813

Strategic Insights:

Players operating in the ad fraud detection tools market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

- In February 2021, Adjust GmbH was acquired by Applovin Corporation. This acquisition will offer best-in-class solutions in one single package, putting measurement, analytics, growth, and monetization solutions within easy reach of every app developer around the globe.
- In February 2020, App Samurai Inc. (mobile growth platform) achieved an investment of US$ 2.4 million in a funding round led by 212 ventures, with collective spark, 500 startups, and Degerhan Usluel, taking total investment to US$ 4.6 million. App Samurai will use the funding to develop its product portfolio and work toward global expansion.

Browse Related Reports and get Sample copy

Fraud Detection and Prevention Market Forecast to 2028 - COVID-19 Impact and Global Analysis
https://www.theinsightpartners.com/reports/fraud-detection-and-prevention-market

Healthcare Fraud Detection Market Forecast to 2028 - COVID-19 Impact and Global Analysis
https://www.theinsightpartners.com/reports/healthcare-fraud-detection-market

About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Contact Us:
If you have any queries about this report or if you would like further information, please contact us:
Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
Press Release: https://www.theinsightpartners.com/pr/ad-fraud-detection-tools-market
More Research: https://wallstrt24.com/author/theinsightpartners/

Sameer Joshi
The Insight Partners
+91 96661 11581
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.