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The Asian Entrepreneur Rebrands After $8m Fund Raise

Kuala Lumpur, Malaysia, Jan. 02, 2021 (GLOBE NEWSWIRE) -- The Asian Entrepreneur, a media company based in Malaysia, has  announced that it will be rebranding by the start of 2021 after having  recently closed a total of USD $8 million in investments. 

Launched by former students at Harvard University, The Asian  Entrepreneur became the world’s largest business media crowd publishing platform dedicated to providing an open-access avenue for  users to access and participate in the sharing of business knowledge in  Asia. Through its operations and development, the platform was  collectively manned by thousands of volunteer authors and editors and  has produced over 1 million open-access business articles for its users. 

The Asian Entrepreneur will be adopting a new brand name “Empirics”  and rebranding to expand its scope beyond business as it aims to utilise  its unique crowd-publishing model to produce relevant content on other  diverse fields and topics in Asia. The company has also announced that it  has partnered with several publishing houses to pursue wider publishing  initiatives and a tech development company to expand its digital platform  to integrate new services and feature offerings for its users.  

The Asian Entrepreneur’s co-founder and chief strategy officer, Harshul  Srivastava stated, "Our rebrand and name change signify an important  point in the evolution of our organisation. Throughout our history we have  delivered reliable practical insights and collective educational value to our  users. The new name is much more descriptive of our ethos and aligns  with our ambition to further pursue a wider knowledge project that is not  limited only to the fields of business in Asia but to bring the entire  collective experience and knowledge of Asia to the forefront. The rebrand  is also a commitment to further offerings and solutions to continue our  commitment to delivering value to our users."  

The new name and rebranded operations will be implemented effective  from 2021 and will be integrated across the company’s stakeholder  network during the rest of the new year. The organisations founder, Melvin  Poh has confirmed that the new platform shall retain its open-access  model for its users and has stated, “Empirics will not dismantle the work  we have done with The Asian Entrepreneur; rather, it will build on it with a  more ambitious vision to facilitate a greater open exchange of the  collective knowledge, experiences and insights in the region of Asia to  elevate and enrich our lives.”

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The Asian Entrepreneur

The Asian Entrepreneur