LOS ANGELES, CA, USA, April 14, 2020 /EINPresswire.com/ -- In 2020 travel has become constrained due to limitations imposed by the coronavirus. Planes are grounding, people are quarantined, and many recreational areas including beaches, are closed during this time. Ethical streetwear brand Hawaï à La Baule, offers a transportive experience that people desire with its original beachwear reminiscent of the “big 80s” style.

Hawaï à La Baule, was born out of conceptual takes on both Hawaii and La Baule, France. Though thousands of miles apart, they share a general likeness and similarity in culture. Hawaï à La Baule’s streetwear line is unique and original but also reminiscent of the big 80’s beachwear. The brand has a deep connection and understanding of street code and lingo associated with extreme sports such as BMX, skating and surfing. With styles for both men and women, Hawaï à La Baule epitomizes the chic La Baule lifestyle and Hawaiian cool, which makes it more than a product but an experience.

Created for the in-crowd that enjoys the beaches, the concrete, and travel, Hawaï à La Baule provides the escapism people are seeking all over the world. The brand is both colorful and sustainable, with each piece being woven in organic cotton and or recycled polyester. All pieces are developed in France.

Founded by France-based Xavier Petit-Jean-Boret, Boret’s passion for design came from his mother, who also worked in fashion and for major brands such as Balenciaga and YSL.

Hawaii at La Baule is accessible, fair trade, vegan, organic and ecofriendly. The fashion line ticks all the revolutionary boxes that lead to the positive disruption of the fashion industry. Imaginative, responsible, and in touch with contemporary issues, they transpose their fashion revolution in the form of their own visionary T-shirts and Sweat-shirts, perfect for sport and lifestyle.

"Hawaii at La Baule is not a trivial story. It’s a lifestyle story, a way of thinking and consuming," commented founder Xavier Petit-Jean-Boret.

Learn more about Hawaii at La Baule here.

About Hawaï à La Baule is a French fashion line that is more than a product: It is an experience and lifestyle. They share a story that is part Hawaiian part La Baule, active in sports, filled with 80’s vibes, all palm trees and colorful sunsets, as cool as the ocean. Customers reinvent their style with the latest trends that won't forgo appreciation for the very nature that inspires, acts as a backdrop and is a crucial part of their lifestyle as well as the ecosystem. Hawaii meets La Baule.

Nadya Rousseau
Alter New Media LLC
+1 310-853-3798
email us here

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