Dublin, Dec. 18, 2019 (GLOBE NEWSWIRE) -- The "Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

• This market study covers the social media analytics market across segments.
• It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.

The social media analytics market size is projected to grow from USD 3 billion in 2019 to USD 9.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period.

The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

Services segment to grow at a higher CAGR during the forecast period

The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Healthcare and lifesciences industry vertical to grow at the highest CAGR during the forecast period

The social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Information Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality, others (education and research, transportation and logistics, and energy and utilities). A rise in competition among players across social media platforms and the emergence of a number of healthacre and lifescience players in the social analytics market space are factors projected to drive the growth of this vertical.

APAC to grow at the highest CAGR during the forecast period

Asia-Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market: Top 3 Application Areas
4.3 Market: By Industry Vertical
4.4 Market, By Application and Region

5 Market Overview and Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Focus on the Market and Competitive Intelligence
5.2.1.2 Increasing User Engagement of Social Media Using Smartphones
5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
5.2.2 Restraints
5.2.2.1 Complexities in the Analytical Workflow
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Increasing Cloud Adoption Trends
5.2.3.3 High Adoption Rate of Social Media Analytics Solutions Among Small and Medium-Sized Enterprises
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Analytics
5.2.4.2 Lack of a Single Solution to Manage the Increasing Unstructured Data
5.3 Industry Trends
5.3.1 Social Media Analytics Ecosystem
5.3.2 Use Cases
5.3.2.1 Use Case 1: Banking Services
5.3.2.2 Use Case 2: Telecommunications and IT
5.3.2.3 Use Case 3: Hospitality Industry
5.3.2.4 Use Case 4: Media and Entertainment
5.3.2.5 Use Case 5: Energy and Utilities
5.3.2.6 Use Case 6: Healthcare and Life Sciences
5.3.2.7 Use Case 7: Manufacturing
5.3.2.8 Use Case 8: Retail and Ecommerce
5.3.2.9 Use Case 9: Government and Defense
5.3.2.10 Use Case 10: Transportation and Logistics
5.3.3 Technologies in Social Media Analytics
5.3.3.1 Big Data
5.3.3.2 Machine Learning
5.3.3.3 Natural Language Processing

6 Social Media Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Training and Education
6.3.2.2 Consulting

7 Market, By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others

8 Social Media Analytics Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud

9 Market, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 Market, By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services and Insurance
10.3 Telecommunications and IT
10.4 Retail and Ecommerce
10.5 Healthcare and Life Sciences
10.6 Government and Defense
10.7 Media and Entertainment
10.8 Travel and Hospitality
10.9 Others

11 Social Media Analytics Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 France
11.3.3 Germany
11.3.4 Rest of Europe
11.4 Asia-Pacific
11.4.1 Australia and New Zealand
11.4.2 China
11.4.3 India
11.4.4 Japan
11.4.5 Rest of Asia-Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 Middle East and Africa
11.6.1 Middle East
11.6.2 Africa

12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies

13 Company Profiles
13.1 Introduction
13.2 Oracle
13.3 Salesforce
13.4 IBM
13.5 Adobe
13.6 SAS Institute
13.7 Clarabridge
13.8 NetBase
13.9 Digimind
13.10 Brandwatch
13.11 Talkwalker
13.12 Meltwater
13.13 Khoros
13.14 Cision
13.15 Simplify360
13.16 Hootsuite
13.17 Social Media Analytics Solution Offered By Social Media Channels

For more information about this report visit https://www.researchandmarkets.com/r/bkbja3

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